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June 20, 2024

Finding Your Competitive Advantage: The Key to Effective Marketing and Business Development 

Digital Marketing, Fractional CMO /

Discovering and leveraging your unique strengths is crucial to stand out and succeed. Identifying your competitive advantage can significantly impact your marketing and business development efforts, transforming how you engage with clients and grow your business.  What is a Competitive Advantage?  A competitive advantage is the distinct edge your business has over its competitors. It […]

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The Importance of Consistency Marketing for Accounting Firms

Accounting Marketing, Consistency in Marketing /

In the accounting world, where precision and attention to detail reign supreme, marketing might seem like an alien concept. After all, most accountants chose this profession for their love of numbers, not necessarily for the people aspect of the business. However, carving out a niche and building relationships is crucial to success in today’s competitive

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