Marketing for Law Firms & Attorneys

Law firm marketing and attorney SEO

Most clients look up a law firm before they call, even when a friend or another attorney referred them. They check your website, your reviews and what Google or an AI tool says about you. If that picture is thin or out of date, the referral often goes somewhere else.

We help law firms show up in local and AI search, explain their practice areas clearly, and stay in front of the CPAs, financial advisors and other attorneys who send them work.

What we help with

  • Positioning and messaging for each practice area, so the right clients know you handle their kind of matter
  • Law firm website updates and attorney SEO, including practice area pages and your Google Business Profile
  • Client reviews, with a simple process for asking and replying
  • AI search optimization, so your firm comes up when someone asks ChatGPT or Google for a lawyer
  • Newsletters, LinkedIn content and referral outreach to CPAs, financial advisors and other attorneys
  • Social media and announcements for new attorneys, offices or practice areas

Firms we work with

  • Estate planning, trust and elder law firms
  • Small and midsize law firms in other practice areas

How we work

Most firms work with us as a fractional CMO. We set the plan, run the work with our team, and report on where new clients are coming from.

Frequently asked questions

What does a fractional CMO do for a law firm?

We act as your part-time head of marketing. We set the plan and budget, manage the website, SEO and content, oversee vendors, and report on results.

Do you work with law firms outside Long Beach?

Yes. We work with firms across Southern California and nationwide.

Can you help us get more referrals from other professionals?

Yes. We set up the outreach and follow-up that keep referral partners thinking of you first.

Book a strategy call and we’ll look at how your firm shows up on Google and in AI search today.

All Industries:

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Real Estate & Property Management 

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Financial Advisors

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