One of the things I enjoy most as a Fractional CMO is digital marketing for attorneys. Creating a digital marketing campaign is very strategic, and the most fun is starting from ground zero with a blank slate to develop the plan.
Here’s how we do it:
- Competitive Research & Keyword Analysis: The first step in the process is competitive research. We look at what clients are searching for and what you want to be found online.
- Content Strategy Development: Using the insights from our research, we develop a content strategy based on what people are actually looking for. This involves creating consistent blog posts and social media content that discusses those topics.
- Website Optimization: If a website already exists, we clean up the backend to optimize it for SEO as much as possible.
- Ongoing Data Tracking & Strategy Tweaking: Unfortunately, this is only the beginning. We continuously track data and monitor new search trends to tweak the content strategy.
If you’re an attorney and ready to get serious about your digital marketing, give me a call! I’d love to see how I can help you.