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Lauren Osborne

Why Hiring for Personality Might Be the Smartest Move Your CPA Firm Makes

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Last week, I had a conversation with a potential new CPA firm client. Over the past 15 years, they’ve experienced incredible growth and built a highly successful practice. While their branding has understandably taken a backseat (which is where I come in), what struck me most wasn’t their growth—it was how they’ve managed to achieve […]

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Inbound Marketing for Professional Services: Why Your Firm Needs a Lead Strategy That Works for You

Accounting Marketing, Attorney Marketing, Professional Services Marketing /

If you run a financial services firm, law firm, CPA practice, or any other professional services business, you’ve likely spent years building your reputation through networking, referrals, and word-of-mouth. While those efforts are invaluable, they also come with a limit—there are only so many events you can attend, lunches you can schedule, and hours in

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The Power of a Cohesive Brand: How Small Tweaks Led to Big Results

Accounting Marketing, Brand Guide, Branding /

Doing good work is incredibly rewarding, and sometimes, the impact of strategic branding changes can be immediate. I recently engaged with a new client who is truly great at what they do—right in my niche of who I can help. Like many professionals, marketing isn’t their expertise, but they knew they needed to refine their

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Marketing Long Beach: Why a Local Marketing Professional with 20+ Years of Experience Is Your Best Choice

Long Beach Marketing /

When it comes to marketing in Long Beach, you want a professional who truly understands the local landscape and can deliver results tailored to your business. With over 20 years of marketing experience, I bring a unique combination of expertise, a personal approach, and a proven track record of success. From creating comprehensive digital marketing

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Is Your Small Law Firm in Need of a Website? Consider a Boutique Approach

Attorney Marketing, Law Firm Marketing, Website Development /

When you’re a small law firm, your website is often the first impression potential clients have of your business. Yet, too many small firms settle for cookie-cutter websites that look just like everyone else’s. These template-based sites, often offered by large website companies, lack the customization and personal touch that can help your firm stand

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Building Trust in the Digital Age: Why Fiduciaries Need a Strong Online Presence

Website Development /

I’ve consistently engaged with the estate planning sector for over 17 years in professional services—11 in accounting, nearly 3 in law, and 3.5 collaborating with fiduciaries, real estate experts, and financial advisors. My tenure as a board member and past president of the Estate Planning and Trust Council of Long Beach further deepened my understanding

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Is What You’re Optimizing Your Website for Really Relevant to What People Are Looking For?

Law Firm Marketing, Marketing Agency /

When we invest time and resources into optimizing our websites, it’s easy to assume we know what our audience is searching for. After all, we know our industry and expertise best, right? But when it comes to content strategy, assuming can lead us astray. Recently, I examined top query searches relevant to my own business

Is What You’re Optimizing Your Website for Really Relevant to What People Are Looking For? Read More »

What Type of Marketing Agency Do You Need? Deciding Between In-House, Freelancers, and a Fractional CMO

Marketing Agency, Marketing Strategy /

Choosing the right marketing partner for your business isn’t just about expertise—it’s about finding a fit for your specific goals, budget, and the type of working relationship you envision. Many professional services firms weigh options like hiring an in-house marketer, engaging freelancers, or partnering with a boutique agency or fractional CMO. Here’s a breakdown to

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Content Marketing for Accounting Firms: Strategies to Attract and Retain Clients

Accounting Marketing, Content Marketing /

Introduction In today’s competitive market, content marketing is more than just a buzzword—it’s a powerful strategy for accounting firms looking to attract new clients and retain existing ones. By sharing valuable insights, accounting firms can showcase their expertise, build trust with potential clients, and position themselves as trusted financial advisors. Here’s how accounting firms can

Content Marketing for Accounting Firms: Strategies to Attract and Retain Clients Read More »

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