Call me
Email me
Facebook Linkedin
Facebook Linkedin

Read More

Unlocking Content Ideas for Your Professional Services Firm: A Guide from a CMO 

Leave a Comment / Read More /

Are you struggling to generate fresh content ideas for your law firm, CPA, or financial advisory firm’s marketing strategy? It’s a common challenge in the professional services industry. But fear not, as there’s a simple yet powerful approach to ignite your content creation engine: leveraging your Google Search Console queries.  As a Chief Marketing Officer […]

Unlocking Content Ideas for Your Professional Services Firm: A Guide from a CMO  Read More »

Mastering Your Marketing: A Marketing Plan for Legal, Accounting, and Professional Services Firms

Leave a Comment / Read More /

Creating a marketing plan is crucial to any successful business strategy, especially in the competitive landscape of professional services. Here are some key elements to consider when crafting your annual marketing plan: Regular Review and Revision: Understand that a marketing plan is not set in stone. It should be dynamic and adaptable, open to revisions

Mastering Your Marketing: A Marketing Plan for Legal, Accounting, and Professional Services Firms Read More »

How to Craft an Effective Marketing Strategy for Your Boutique Professional Services Firm 

Leave a Comment / Read More /

Having spent over a decade immersed in boutique professional services, I understand how to craft a marketing strategy and the intricate dynamics contributing to a successful marketing strategy.   From my experience as an in-house marketing director at a CPA firm to my current role as a fractional CMO for privately held professional firms, I

How to Craft an Effective Marketing Strategy for Your Boutique Professional Services Firm  Read More »

Spotlight

Leave a Comment / Read More /

Spotlight on The Assistance League of Long Beach We’re thrilled to shine a spotlight on a local nonprofit that has been making a significant impact in Long Beach, California – The Assistance League of Long Beach. In our Nonprofit Spotlight today, we’d like to highlight the outstanding work and support from Dr. Faustino Bernadett and

Spotlight Read More »

Maximizing Your Law Practice’s Success: Strategies for Overcoming Marketing Challenges

Leave a Comment / Attorney Marketing, Law Firm Marketing, Read More /

It’s important to recognize that marketing is vital to building a successful law practice. Even the most skilled and knowledgeable attorneys won’t attract clients if they aren’t actively promoting their services. While it may be outside your comfort zone, marketing is essential to growing your practice and worth investing time and resources into. One effective

Maximizing Your Law Practice’s Success: Strategies for Overcoming Marketing Challenges Read More »

Photo 137362956 / Roi © Alexandersikov | Dreamstime.com

The Importance of Tracking Marketing Initiatives ROI

Leave a Comment / Attorney Marketing, Growth Strategies, Inbound Marketing Strategy, Read More /

Tracking marketing initiatives’ return on investment (ROI) is essential to ensure you are getting the most out of your marketing dollars and investment of time.  Without tracking the data, it can be difficult to tell what works and what doesn’t – an issue that can lead to wasted resources and money.   A prime example of

The Importance of Tracking Marketing Initiatives ROI Read More »

What is the Difference Between Marketing & Business Development?

Leave a Comment / Read More /

Building a business from the ground up entails plenty of moving parts. More than scoping your audience, sourcing products, and employing the right people, there are operational aspects of running a company that are confusing. Arguably, the difference between business development and marketing is in a lofty gray area.   For most people, especially those who

What is the Difference Between Marketing & Business Development? Read More »

Marketing Strategy

Marketing Strategy for Financial Advisors, CPAs and Attorneys

Leave a Comment / Read More /

Are you looking to establish a straightforward and easy-to-implement marketing strategy? Then I have the perfect formula for you! This marketing formula works well for professional services companies including financial advisors, CPAs, and attorneys who are looking to build themselves as thought leaders in their industries by creating valuable content.   The formula is this:  

Marketing Strategy for Financial Advisors, CPAs and Attorneys Read More »

Do You Know Where Your Business Is Coming From?

Leave a Comment / Lead Management, Marketing Success, Read More, Referral Marketing /

You may think you do, but unless you track it, do you really? I have found that once you start tracking your business leads by source, you often find trends that you didn’t expect. By knowing where your business is coming from you can focus your time on what’s producing the greatest ROI, allowing you

Do You Know Where Your Business Is Coming From? Read More »

Online Presence

Do You Have Someone Managing Your Online Presence and Online Accounts for Your Business?

Leave a Comment / Digital Marketing, Managing Online Accounts, Online Marketing, Online Presence, Read More /

Do you have someone managing your online presence and online accounts for your business? As most people do it’s important that you have access to your online business accounts such as Google My Business, Google Search Console, Facebook & LinkedIn company pages, YouTube account, and access to your own website. By using your phone number

Do You Have Someone Managing Your Online Presence and Online Accounts for Your Business? Read More »

Are you looking to take your business to the next level?

Look no further. Our team of experts have the experience and expertise to help you with all your needs, from creating a comprehensive marketing plan to researching and developing new practice areas, building relationships, crafting compelling website content, and optimizing your online presence through SEO. Contact us today to learn more about how we can help you achieve your goals.

Services

Marketing & Communications
Business Development
Strategic Planning
Coaching

Blog

Contact Us

2954 E. 14th Street, Long Beach, CA 90804

lauren@lhoandco.com

562-232-4375

© 2024 LHO & Co. All rights reserved.