Last week, I had a conversation with a potential new CPA firm client. Over the past 15 years, they’ve experienced incredible growth and built a highly successful practice. While their branding has understandably taken a backseat (which is where I come in), what struck me most wasn’t their growth—it was how they’ve managed to achieve
Why Hiring for Personality Might Be the Smartest Move Your CPA Firm Makes Read More »
When it comes to marketing in Long Beach, you want a professional who truly understands the local landscape and can deliver results tailored to your business. With over 20 years of marketing experience, I bring a unique combination of expertise, a personal approach, and a proven track record of success. From creating comprehensive digital marketing
Choosing the right marketing partner for your business isn’t just about expertise—it’s about finding a fit for your specific goals, budget, and the type of working relationship you envision. Many professional services firms weigh options like hiring an in-house marketer, engaging freelancers, or partnering with a boutique agency or fractional CMO. Here’s a breakdown to
Having a strong digital presence is essential these days, especially in a vibrant community like Long Beach. As a digital marketing agency in Long Beach, we understand the unique landscape here and specialize in inbound lead generation for service-based businesses. Our approach is straightforward: connect you with your ideal clients through targeted, engaging, and consistent
Digital Marketing in Long Beach: Elevating Your Brand with Effective Inbound Strategies Read More »
As a marketing agency specializing in service-based businesses with revenues under $5 million, we know these businesses face unique challenges. Unlike larger corporations or retail shops, service-based businesses must focus on building trust and credibility over time. Marketing is a long-term investment, but with consistency, you’ll see results that can drive growth and set you
Small Business Marketing: The Power of Consistency for Service-Based Businesses Read More »
When it comes to marketing, you have a lot of options. While large agencies may seem like a safe bet, working with a boutique marketing agency can provide advantages that more prominent firms can’t offer. Here’s why partnering with a boutique agency might be the right move for your business: 1. We Understand Niche Markets
Why Choose a Boutique Marketing Agency for Your Business? Read More »
Choosing a digital marketing agency can be daunting, especially with a limited budget. You want to ensure you get the best value for your money without sacrificing quality or results. Here are the top things to look for when selecting a digital marketing agency that aligns with your financial constraints: 1. Transparent Pricing Transparency in
Top Things to Look for in a Digital Marketing Agency (Especially on a Smaller Budget) Read More »
As we approach our 3rd anniversary on July 1st, we are beyond excited to share some big news with you – we’re unveiling a fresh look that perfectly embodies the essence of LHO & Co.: a beachy vibe, fun, professional, and dedicated to delivering top-notch service. 🌊🌴 Who We Are At LHO & Co., we
Celebrating 3 Years of LHO & Co.: Our New Brand Unveiled! Read More »
In the dynamic landscape of 2024, creating a robust marketing plan is crucial for staying ahead of the competition. Here’s a comprehensive guide to help you build a successful marketing strategy, incorporating the latest trends and best practices. Capitalize on the Rise of Short-Form Video Embrace Short-Form Video Content: Short-form video platforms like TikTok and
Crafting an Effective Marketing Plan for 2024 Read More »
Are you struggling to generate fresh content ideas for your law firm, CPA, or financial advisory firm’s marketing strategy? It’s a common challenge in the professional services industry. But fear not, as there’s a simple yet powerful approach to ignite your content creation engine: leveraging your Google Search Console queries. As a Chief Marketing Officer
Unlocking Content Ideas for Your Professional Services Firm: A Guide from a CMO Read More »
