In the fast-paced and competitive world of business, marketing has become a critical aspect of success. But have you ever stopped to consider the purpose behind your marketing activities? Are they deliberate moves or merely tasks you do because you know you should? Today, we delve into the power of purposeful marketing, the importance of
The Power of Purposeful Marketing: Strategy, Planning, and Results Read More »
Hard to believe we’re already halfway through July! It’s been three weeks since my last blog post for LHO & Co., and during this time, I’ve prioritized striking a balance between my work and my role as a mother. This summer, I’ve been fortunate enough to embrace the joys and responsibilities of being a mom,
The Importance of Finding Balance: Embracing the Summer as a Working Mom Read More »
Spotlight on The Assistance League of Long Beach We’re thrilled to shine a spotlight on a local nonprofit that has been making a significant impact in Long Beach, California – The Assistance League of Long Beach. In our Nonprofit Spotlight today, we’d like to highlight the outstanding work and support from Dr. Faustino Bernadett and
“Success is a function of persistence and doggedness and the willingness to work hard for 22 minutes to make sense of something that most people would give up on after thirty seconds” – Malcolm Gladwell At my son’s little league end-of-season party yesterday, his coach gave him some great advice which served as an excellent reminder
Building a business from the ground up entails plenty of moving parts. More than scoping your audience, sourcing products, and employing the right people, there are operational aspects of running a company that are confusing. Arguably, the difference between business development and marketing is in a lofty gray area. For most people, especially those who
What is the Difference Between Marketing & Business Development? Read More »
Are you looking to establish a straightforward and easy-to-implement marketing strategy? Then I have the perfect formula for you! This marketing formula works well for professional services companies including financial advisors, CPAs, and attorneys who are looking to build themselves as thought leaders in their industries by creating valuable content. The formula is this:
Marketing Strategy for Financial Advisors, CPAs and Attorneys Read More »
11 months ago, I had a bad skiing accident where I fell on my head and had a severe neck injury. Luckily, I was wearing a helmet, or I honestly don’t think I’d be here today. Fortunately for me, my injuries were soft tissue injuries which though a pain (literally) would not be something that
Skiing Accident March 21, 2021 Read More »
If you have, it’s important to start off on the right marketing foot. One of the first things you should put into place is a branding guide. I have seen time and time again companies (even ones that have been in business a long time) that have a logo but don’t know the color palette
Have you Recently Started a New Business? Read More »
Have you recently started a new business? If so, it’s important to start off on the right marketing foot. One of the first things you should put into place is a branding guide. I have seen time and time again companies (even ones that have been in business a long time) that have a logo
Set Your New Business up for Success With Marketing Read More »
