May 14, 2025

Why I Love Being a Fractional Marketing Partner for Accounting Firms

After 20+ years in the marketing world, much of it spent in the accounting industry, I can confidently say: fractional marketing is my favorite role yet. For the past four years, I’ve been working with CPA firms as their fractional marketing director. Before that, I spent 11 years in-house at a CPA firm. I know […]

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The Busy Season is Over—But You’re Still Buried. Here’s Why Marketing Matters Most Right Now

The Busy Season is Over—But You’re Still Buried. Here’s Why Marketing Matters Most Right Now If you’re like me, there are months where you look at your workload and think:“How am I going to get it all done?”You wonder if you’ve taken on too much. You’re buried in client work. The overwhelm creeps in. And

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