Standing out in search in 2027 means showing up in three places at once: the regular Google results, the map listings, and the AI answers that now sit above both. For a CPA firm, law firm or advisory practice, the firms that win all three have a clear specialty, a strong Google Business Profile, pages
When I wrote the first version of this post at the start of 2025, AI search was something firms were curious about. By the end of 2026, an AI answer sits at the top of most Google searches and a growing share of prospects ask ChatGPT before they ask anyone else. Here’s what changed in
SEO and AI search in 2027: what changed in 2026 and what to expect next Read More »
Most design trend lists won’t bring your firm a single new client. Here’s what actually changed for professional services websites in 2026, and what I’d plan for in 2027 if you run a CPA firm, law firm, advisory practice or other professional firm, here in Long Beach or anywhere else. What changed in 2026 AI
Website trends for 2027: what professional services firms should actually change Read More »
A good 2027 marketing plan for a professional services firm fits on a few pages. It covers goals tied to revenue, where your clients come from today, who you’re for, a month-by-month calendar, a budget and the handful of numbers you’ll track. Here’s how I build one with clients every fall. 1. Start with what
How to build your 2027 marketing plan: a guide for professional services firms Read More »
Every fall I sit down with clients to plan the year ahead, and this year the conversations sounded different. A few years ago the question was whether to post on LinkedIn. Now it’s “why didn’t ChatGPT mention us?” Here’s what I saw change in 2026 for professional services firms, and what I’m planning for in
