What Do McDonald’s, a Beauty Brand, and Your CPA Firm Have in Common? More Than You Think. When you think about bold marketing moves, you probably don’t think of your local CPA firm in the same breath as McDonald’s or a beauty startup. But surprisingly, the same principles driving their success apply directly to professional […]
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Congratulations on taking the leap of faith to go out on your own. As a new business owner, I can tell you that it is one of the most rewarding moves you can make for many reasons. Whether you have already made a move or are planning to move soon, here are some excellent places
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If you have, it’s important to start off on the right marketing foot. One of the first things you should put into place is a branding guide. I have seen time and time again companies (even ones that have been in business a long time) that have a logo but don’t know the color palette
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As we head into the holiday season, remember that the number one business development tool you have in your pocket is taking care of your current clients. I was fortunate to start my career at Nordstrom in 2001. The backbone of everything Nordstrom has done since 1901 is taking care of the customer. Two sentences in their
The Number One Business Development Tool Is Taking Care of Your Clients Read More »
