Most accountants would rather spend their time crunching numbers than writing blog posts—and I don’t blame them. But in today’s digital world, if you want to be found online, content marketing isn’t optional. It’s essential.
Why Content Matters
Your expertise is valuable, but if no one can find you online, they can’t benefit from it. That’s where content marketing comes in. It’s not just about writing blog posts—it’s about sharing your knowledge in a way that helps potential clients and makes your firm more visible in search results.
The hard truth? Writing is only half the battle. The other half is making sure your content is optimized for search engines so that it actually gets seen. That’s what I do—I help CPAs and accounting firms develop and execute a content strategy that works.
How We Make It Easier
I work directly with my CPA clients to identify the most relevant and timely topics in the accounting and tax world. We look at what’s trending in the industry, what’s changing in legislation, and most importantly, what clients are asking about. Because if one person has a question, chances are many others are searching for the same answer online.
From there, we turn those questions into blog posts, FAQs, and web content that not only educates your audience but also boosts your visibility. It doesn’t have to be time-consuming or complex—it just has to be consistent and strategic.
Just Start (And Let Me Handle the Rest)
Getting started with content marketing can feel overwhelming, but the key is to simply begin. Start with what you know. As an accounting professional, you see trends every day in the types of problems your clients are facing. Those real-world insights are gold for creating valuable content.
And the best part? You don’t have to do it alone. I’ve spent nearly 20 years helping accounting firms create content that attracts the right clients—whether you specialize in forensic accounting, estate planning, nonprofit audits, real estate, or outsourced accounting services.
Ready to Get Found Online?
If you’re ready to take the pressure off and finally have a content marketing plan that works for your accounting firm, I’d love to help. Let’s make sure the right people are finding you—and that your online presence reflects the expertise you offer.