When I was first approached by a medical practice to help with their marketing, I didn’t hesitate for a second. Even though it was a new area for me, the fit felt natural. They weren’t your typical medical office — they genuinely care about their patients, provide exceptional service, and take the time to understand the people they serve. That’s exactly the kind of client I love working with in other professional services industries — people who are experts at what they do and who truly care about quality.
What made it even better is that we’re both local to Long Beach. If you live or work here, you know what I mean when I say Long Beach is a “big small town.” Everyone seems to know each other, and relationships matter. That’s something I’ve leaned into — connecting my clients with one another so they can cross-refer and grow together. It’s been rewarding to see that community-minded approach work just as well in the medical space as it does in law, accounting, or other professional services.
The principles are the same:
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Build a strong foundation. Clarify who you are, what makes you different, and who you serve best.
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Enhance your website. Refine the messaging and optimize for SEO so people can actually find you online.
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Stay consistent. Make sure your brand and tone match across every platform — from your website to social media to Google.
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Advertise locally. Focus your efforts on the neighborhoods where your patients live — places like Belmont Shore, Park Estates, and nearby communities.
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Be visible on social media. It’s not about going viral; it’s about letting people see who you are so they can start to build a connection.
What’s been most surprising is how much I’ve enjoyed this new niche. As someone with an autoimmune condition, I’ve spent years learning about health and wellness. So it feels especially meaningful to help connect patients with the kind of doctors who can make a real difference in their lives.
The truth is, people who are great at what they do often don’t want to put themselves out there. My job is to help them see that they need to — not for their own sake, but so the people who are desperately looking for someone like them can actually find them.
It’s been a fun and fulfilling shift, and I’m excited to see where this new direction leads.