When I first started my career in CPA firm marketing back in 2007, I joined the Association for Accounting Marketing (AAM). I was in-house at a CPA firm for nearly 11 years, and being part of AAM introduced me to a community of smart, creative marketers who understood the unique dynamics of accounting firms. Over the years, many of those AAM friends have become lifelong connections. We’ve stayed close, and I still have a monthly call with a few of them—we’ve grown together, moved into more senior roles, and supported one another through the changes in our industry.
Eventually, I moved into law firm marketing and became a member of the Legal Marketing Association (LMA), which was also incredibly valuable. But recently, I realized something important: my heart is still with marketing for CPA firms.
There’s something I love about working with CPAs. They’re generally thoughtful, grounded, and focused—many of them chose accounting because it’s more structured and numbers-driven than sales or socializing. I’m basically the opposite: I changed majors in college after one accounting class! But that difference is exactly what makes it work. I bring the strategy, creativity, and relationship-building skills that complement what CPAs do best. It’s a true partnership.
So, I’m beyond excited to rejoin the Association for Accounting Marketing and reconnect with the community that shaped so much of my career. Whether you’re a Marketing Director at a CPA firm looking for support, or a managing partner who knows your firm needs a fresh approach to marketing—I’m your gal. I’d love to talk through what’s working, what’s not, and where we can take things next.
Let’s connect—because helping CPA firms grow is what I do best.
