As a marketer, I understand the pivotal role of connecting, engaging, and providing value within our professional networks. Recently, though, I’ve observed a prevailing trend among LinkedIn posts – many of us are experiencing a frustrating lack of engagement on our content. But don’t worry because I’m offering you a challenge that could significantly enhance […]
Take a look at the posts you (or your company) have made over the past month on LinkedIn. Ask yourself, did the posts provide value to your followers? Was the content unique? Did it deepen the relationships with your connections? Or was the content canned? Self-promotion? Awards that you’ve received or a generic Holiday message?