Long Beach Email Marketing Services
As we head into 2026, now is the perfect time to launch your email newsletter if you haven’t already. Email marketing remains one of the most effective ways to stay top of mind with your clients, build relationships, and drive engagement with your business. Whether you’re a local professional in Long Beach or managing clients across California, having a well-crafted email strategy can help you stay connected and provide real value.
Choosing the Right Email Platform
My personal favorite is Mailchimp — it offers great flexibility and design customization, allowing you to create branded email blasts that stand out. It’s also easy to segment your audience, automate campaigns, and pair newsletters with your latest blog posts or website updates.
If you’re in the healthcare industry, Paubox is an excellent choice. It’s HIPAA-compliant while still offering the design control and customization you’d expect from platforms like Mailchimp. That means you can securely send patient or client communications while maintaining a professional look.
Best Practices for Your Newsletter
The biggest mistake businesses make with email marketing is over-sending irrelevant content. If you don’t have enough meaningful updates or articles, consider starting with a quarterly newsletter instead of monthly. The key is quality over quantity — every email should provide something genuinely useful to your audience.
Take time to organize your contact list so you can send more personalized messages. For example:
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Attorneys might separate contacts into categories like in-house counsel, specialty law firms, or business clients.
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Business owners could group clients, referral partners, and community contacts separately.
This level of segmentation allows you to tailor your content — from legal updates to industry insights to local community news — so each group receives what’s most relevant to them.
How I Help My Clients with Email Marketing
When I work with clients on their email marketing, the first step is always getting their contacts organized. You can’t send meaningful messages if your lists are outdated or disorganized. Once that foundation is set, I help ensure they are continually adding new contacts — from networking events, new client sign-ups, and website subscribers — so their message is always getting in front of the right people.
From there, I help design beautiful newsletters that fit each client’s branding and voice. I also review analytics to see what’s working, what’s being opened, and where improvements can be made. It usually takes some heavy lifting at the beginning, but once the system is in place, it becomes much more manageable and even enjoyable to maintain.
If you’re looking for Long Beach email marketing services, I’d love to help you create a strategy that feels authentic, organized, and aligned with your brand.