May 22, 2025

Full Circle: Why I’m Thrilled to Be Back in the Association for Accounting Marketing

When I first started my career in CPA firm marketing back in 2007, I joined the Association for Accounting Marketing (AAM). I was in-house at a CPA firm for nearly 11 years, and being part of AAM introduced me to a community of smart, creative marketers who understood the unique dynamics of accounting firms. Over […]

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Why Writing for AI Is the New SEO Strategy for Professional Services Firms

If you’re still writing your website content and blog posts as though only humans are reading them, it’s time to shift your strategy. In 2025, your audience includes both people and AI. And if you’re a marketing agency working with law firms, CPAs, or financial advisors (like me), your content must now be designed to

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