Most accounting firms want more of the right clients. Business owners who value expertise and aren’t just shopping for the lowest price. The challenge is that even the best firms don’t always show up online where those clients are searching. That’s where the combination of Long Beach SEO and a fractional CMO for accounting firms […]
Today’s accounting clients are searching online before they ever pick up the phone. Strong marketing for accountants helps your firm stand out, communicate credibility, and attract business owners who value expertise over price. With the right approach, even small and mid-sized firms can build trust, visibility, and a steady flow of qualified leads. Understanding Your
What Are Competitive Organic Results? Competitive organic results refer to your ability to rank alongside or above major players in Google search results without relying on paid ads. For boutique accounting, legal, or consulting firms, this means showing up on the first page for the services you want to be known for — even when
Most accounting firms reach a point where they’re “busy,” but not necessarily growing. They have referrals, loyal clients, and a solid team — but there’s no real strategy behind business development, content, or visibility. That’s the exact moment when a fractional CMO makes the difference. Instead of making a full-time hire, firms get an experienced
Most business owners check where they “rank” on Google and assume that number tells the whole story. The reality is that competitive organic results are one of the most misunderstood parts of SEO. Rankings move daily. Competitors come and go. Search intent shifts. And sometimes, your position doesn’t reflect how qualified your content really is.
When I was first approached by a medical practice to help with their marketing, I didn’t hesitate for a second. Even though it was a new area for me, the fit felt natural. They weren’t your typical medical office — they genuinely care about their patients, provide exceptional service, and take the time to understand
Finding My New Niche: Marketing for Specialized Medical Practices in Long Beach Read More »
It’s been a little over four years since I started working as a fractional CMO. It’s been challenging, rewarding, and honestly, I wouldn’t change a thing. How I Got Here Before stepping into this role, I worked in-house at a CPA firm as the Director of Business Development and Marketing, and before that, at a
A Day in the Life of a Fractional CMO Read More »
Over the past few months, I’ve been diving deep into how large language models (LLMs) like ChatGPT, Claude, and Gemini are transforming the way potential clients discover professional services online. These tools are beginning to influence visibility in ways that traditional SEO alone can’t explain, and what I’ve found is worth paying attention to, especially
I’ve worked on several branding projects recently, and it’s always amazing to see the transformation that happens when a business cleans up and defines its brand. Your brand is the first impression people get — it represents your credibility, your professionalism, and your values. Whether you realize it or not, your digital footprint tells a
The Power of Branding: Why It Matters More Than You Think Read More »
One of the questions I get asked most often is: “Who do you work best with?” The truth is, not every business needs a fractional CMO. However, once your revenue reaches the $5–10 million range, marketing becomes essential. At that level, you’ve been doing something to get here, but usually, there hasn’t been a clear
What My Perfect Client Looks Like (and Who Benefits Most From Working With Me) Read More »
