In today’s competitive legal market, standing out online is no longer optional — but many firms assume the only way to get noticed is to spend more money on ads. The truth is, you don’t need a bigger advertising budget to attract the right clients. With a smart, targeted marketing strategy, attorneys can increase visibility, […]
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What Do McDonald’s, a Beauty Brand, and Your CPA Firm Have in Common? More Than You Think. When you think about bold marketing moves, you probably don’t think of your local CPA firm in the same breath as McDonald’s or a beauty startup. But surprisingly, the same principles driving their success apply directly to professional
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Updated: July 29, 2025 In today’s crowded digital space, standing out in organic search results can feel like you’re shouting into the void—especially if you’re a small business without a big budget. But here’s the good news: Google has made updates that increasingly reward niche expertise, local relevance, and genuine content—all areas where small businesses
Most accountants would rather spend their time crunching numbers than writing blog posts—and I don’t blame them. But in today’s digital world, if you want to be found online, content marketing isn’t optional. It’s essential. Why Content Matters Your expertise is valuable, but if no one can find you online, they can’t benefit from it.
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When I saw the title “SEO Is Dead, According to Google” by Joe Procopio in Inc., I clicked immediately. As a digital marketer, SEO is the backbone of so much of what I do. We strategize around keywords, optimize page structures, tweak metadata, monitor analytics—all to show up in Google’s search results. So the idea
When I first started my career in CPA firm marketing back in 2007, I joined the Association for Accounting Marketing (AAM). I was in-house at a CPA firm for nearly 11 years, and being part of AAM introduced me to a community of smart, creative marketers who understood the unique dynamics of accounting firms. Over
Full Circle: Why I’m Thrilled to Be Back in the Association for Accounting Marketing Read More »
If you’re still writing your website content and blog posts as though only humans are reading them, it’s time to shift your strategy. In 2025, your audience includes both people and AI. And if you’re a marketing agency working with law firms, CPAs, or financial advisors (like me), your content must now be designed to
Why Writing for AI Is the New SEO Strategy for Professional Services Firms Read More »
After 20+ years in the marketing world, much of it spent in the accounting industry, I can confidently say: fractional marketing is my favorite role yet. For the past four years, I’ve been working with CPA firms as their fractional marketing director. Before that, I spent 11 years in-house at a CPA firm. I know
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The Busy Season is Over—But You’re Still Buried. Here’s Why Marketing Matters Most Right Now If you’re like me, there are months where you look at your workload and think:“How am I going to get it all done?”You wonder if you’ve taken on too much. You’re buried in client work. The overwhelm creeps in. And
If there’s one thing I’ve learned in nearly four years of running my own marketing and business development firm, it’s this: nothing grows a professional services business—CPA firm, law firm, or otherwise—like long-term relationships and consistently delivering value through high-quality work. Digital Marketing Works… But It’s Not Everything Sure, I help clients build their digital
Relationships First: The Real Secret to Growing Your Professional Services Firm Read More »
