Most accounting firms reach a point where they’re “busy,” but not necessarily growing. They have referrals, loyal clients, and a solid team — but there’s no real strategy behind business development, content, or visibility. That’s the exact moment when a fractional CMO makes the difference. Instead of making a full-time hire, firms get an experienced […]
Most business owners check where they “rank” on Google and assume that number tells the whole story. The reality is that competitive organic results are one of the most misunderstood parts of SEO. Rankings move daily. Competitors come and go. Search intent shifts. And sometimes, your position doesn’t reflect how qualified your content really is.
When I was first approached by a medical practice to help with their marketing, I didn’t hesitate for a second. Even though it was a new area for me, the fit felt natural. They weren’t your typical medical office — they genuinely care about their patients, provide exceptional service, and take the time to understand
Finding My New Niche: Marketing for Specialized Medical Practices in Long Beach Read More »
It’s been a little over four years since I started working as a fractional CMO. It’s been challenging, rewarding, and honestly, I wouldn’t change a thing. How I Got Here Before stepping into this role, I worked in-house at a CPA firm as the Director of Business Development and Marketing, and before that, at a
A Day in the Life of a Fractional CMO Read More »
Over the past few months, I’ve been diving deep into how large language models (LLMs) like ChatGPT, Claude, and Gemini are transforming the way potential clients discover professional services online. These tools are beginning to influence visibility in ways that traditional SEO alone can’t explain, and what I’ve found is worth paying attention to, especially
I’ve worked on several branding projects recently, and it’s always amazing to see the transformation that happens when a business cleans up and defines its brand. Your brand is the first impression people get — it represents your credibility, your professionalism, and your values. Whether you realize it or not, your digital footprint tells a
The Power of Branding: Why It Matters More Than You Think Read More »
One of the questions I get asked most often is: “Who do you work best with?” The truth is, not every business needs a fractional CMO. However, once your revenue reaches the $5–10 million range, marketing becomes essential. At that level, you’ve been doing something to get here, but usually, there hasn’t been a clear
What My Perfect Client Looks Like (and Who Benefits Most From Working With Me) Read More »
Can you imagine hiring a marketing professional with 20 years of experience for only $36,000 a year? It sounds impossible, right? However, that’s the average investment my clients make with me each year. The Value Behind the NumberFor that cost, they get more than just a marketing assistant. They get a marketing foundation built on
Can You Really Get 20 Years of Marketing Experience for $36k a Year? Read More »
In today’s competitive landscape, accounting firms are expected to do more than provide solid tax and advisory services—they need to stand out, build trust, and generate consistent new business. The challenge is that most firms under $5 million in revenue don’t have the resources or the need for a full-time Chief Marketing Officer. That’s where
Why a Fractional CMO Can Be a Smart Move for Accounting Firms Read More »
When customers in Long Beach search for a “coffee shop near me” or “plumber in Long Beach,” they’re relying on Google’s local results to decide where to go. For small businesses, this means showing up in local searches isn’t optional—it’s essential. That’s where local SEO comes in. Why Local SEO Matters for Long Beach Businesses
Local SEO in Long Beach: How Small Businesses Can Get Found Online Read More »
