Beyond Traditional SEO: How a Non-Technical Approach Can Grow Your Professional Services Business

In today’s digital age, having a strong online presence is vital for any business looking to succeed. This is where SEO (Search Engine Optimization) comes in. SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs), which in turn drives more traffic to your website. While many SEO companies are out there, not all are created equal.

Why You Need a Non-Traditional SEO Company

I am not a traditional SEO company, and I believe that’s what you need. While I am not an expert in the technical side of SEO, I specialize in the non-technical side, which is where the real magic happens, especially for professional services companies. The success of SEO for these types of businesses lies in solving their clients’ problems. It’s about figuring out what they are searching for online and providing a solution to their problem. It’s about building trust through knowledge and expertise and adjusting your content strategy to meet your client’s needs.

Generic information and a static website won’t cut it for SEO. It’s about being willing to create content, put in the time, and stay involved in the strategy. It’s crucial that your SEO company knows your industry. Chances are, like myself, they have done campaigns for certain practice areas and already have some built-in knowledge.

As a non-traditional SEO company, I am not just interested in getting you to rank higher in search engine results. I focus on helping you solve your clients’ problems, build trust, and ultimately grow your business. SEO is not a one-size-fits-all solution, so I tailor my approach to your specific needs.

In conclusion, if you’re a professional services company looking to improve your online presence, you need more than just a traditional SEO company. You need a company that specializes in the non-technical side of SEO, one that is willing to put in the time and effort to truly understand your client’s needs and tailor their approach accordingly. Contact me today to see how I can help you grow your business through effective SEO.

Are you a professional services company looking to improve your online presence? Meet Lauren, founder of LHO & Co., your solution for effective marketing and SEO. With almost 20 years of experience in professional services marketing and business development, Lauren specializes in the non-technical side of SEO. Her approach is all about understanding your client’s needs and providing tailored solutions to solve their problems, ultimately building trust and growing your business. Lauren is a California State University Long Beach graduate and lives in the Belmont Shore area of Long Beach with her husband, a local solar contractor, and their two kids, who attend Lowell Elementary and Rogers Middle School. Contact Lauren and LHO & Co. today to take your local Long Beach online presence to the next level.