In the dynamic landscape of 2024, creating a robust marketing plan is crucial for staying ahead of the competition. Here’s a comprehensive guide to help you build a successful marketing strategy, incorporating the latest trends and best practices. Capitalize on the Rise of Short-Form Video Embrace Short-Form Video Content: Short-form video platforms like TikTok and […]
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In professional services, a well-crafted marketing plan is the cornerstone for attracting clients, establishing thought leadership, and achieving sustainable growth. As a leading marketing consulting firm assisting professional services companies, we understand the pivotal role of a strategic marketing plan in driving success. Understanding the Essence of a Marketing Plan A marketing plan is a
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Creating a marketing plan is crucial to any successful business strategy, especially in the competitive landscape of professional services. Here are some key elements to consider when crafting your annual marketing plan: Regular Review and Revision: Understand that a marketing plan is not set in stone. It should be dynamic and adaptable, open to revisions
In the fast-paced and competitive world of business, marketing has become a critical aspect of success. But have you ever stopped to consider the purpose behind your marketing activities? Are they deliberate moves or merely tasks you do because you know you should? Today, we delve into the power of purposeful marketing, the importance of
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A comprehensive marketing plan is essential for any accounting firm to achieve its business goals and establish a strong brand presence. Here are some key elements that should be included in your accounting firm’s marketing plan: Executive Summary: This section should provide an overview of the marketing plan and highlight the key objectives, strategies, and
As a seasoned professional with 20 years of experience in the professional services industry, I have a wealth of knowledge and insights to share about marketing and estate planning or estate litigation law firm. My time working with a CPA firm specializing in estate planning tax returns and court accounting, and a large regional law
Today’s accounting clients are searching online before they ever pick up the phone. Strong marketing for accountants helps your firm stand out, communicate credibility, and attract business owners who value expertise over price. With the right approach, even small and mid-sized firms can build trust, visibility, and a steady flow of qualified leads. Understanding Your
Marketing Agency in Long Beach for Professional Service Firms At LHO & Co., we help Long Beach businesses grow by creating smarter, data-driven marketing strategies designed to attract better clients. As a boutique marketing agency, we specialize in law firms, accounting firms, financial advisors, real estate companies, and other professional services firms giving us deep
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Can you imagine hiring a marketing professional with 20 years of experience for only $36,000 a year? It sounds impossible, right? However, that’s the average investment my clients make with me each year. The Value Behind the NumberFor that cost, they get more than just a marketing assistant. They get a marketing foundation built on
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September is a critical month for CPAs. The personal tax return deadline has just passed, and the corporate deadline is only a month away. In the middle of deadlines and extensions, it’s easy to push marketing to the back burner. But this window—before year-end planning begins—is actually the perfect time to organize your CPA firm’s
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