What to Look for in an SEO Expert for Attorneys

In today’s digital age, it is more important than ever for attorneys to have a strong online presence. This is where SEO (search engine optimization) comes in. SEO is the process of improving the ranking of a website in search engine results pages (SERPs). By doing SEO, attorneys can ensure their website is visible to potential clients searching for legal services online.

There are many different SEO experts out there, but not all of them are created equal. When choosing an SEO expert for your law firm, it is important to look for someone who has the following qualities:

  • Experience in the legal industry: An SEO expert with experience in the legal industry will be familiar with the unique challenges attorneys face regarding SEO. They will know how to optimize websites for legal keywords and how to create content that is relevant to potential clients.
  • A proven track record: An SEO expert with a proven track record of success is a valuable asset. They can show you examples of their previous work and explain how they helped their clients achieve their SEO goals.
  • A good understanding of the legal landscape: An SEO expert who has a good understanding of the legal landscape will be able to help you navigate the ever-changing world of SEO. They will be able to keep you up-to-date on the latest Google algorithm changes and help you avoid any potential penalties.
  • A commitment to transparency: An SEO expert who is committed to transparency will be open and honest with you about their SEO process. They can explain their strategies in detail and answer any questions you have.
  • A good communication style: An SEO expert with a good communication style can clearly explain their ideas and recommendations. They will also be able to listen to your feedback and adjust their plan as needed.

If you are looking for an SEO expert to help your law firm, be sure to look for someone with the above qualities. By doing so, you can be confident that you are hiring someone to help you achieve your SEO goals.

Here are some additional tips for choosing an SEO expert for your law firm:

  • Get referrals from other attorneys. This is a great way to find an SEO expert with a proven success track record.
  • Interview several different SEO experts before making a decision. This will give you a chance to compare their qualifications and experience.
  • Ensure you understand the SEO expert’s fees and what is included in their services.
  • Get everything in writing. This will protect you in case there are any problems down the road.

By following these tips, you can choose an SEO expert to help your law firm achieve its online marketing goals.

At LHO & Co., we’ve been working in SEO since 2008 and have been working with professional services companies, including attorneys, for over 20 years. Call us today (562-232-4375  to see how we can help you build your law firm through SEO.