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Lauren Osborne

Website Development for Attorneys: Building a Powerful Online Presence

Attorney Marketing, Website Development /

Website development for attorneys plays a pivotal role in establishing a strong online presence and attracting potential clients. A successful attorney website should focus on a defined niche, showcase expertise, provide fresh and valuable content, and offer easy ways for clients to get in touch. This article will explore the key elements of a successful […]

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Top 5 In-Demand Topics in the Accounting and Tax Industry: A Comprehensive Guide for Accounting Firms

Content Marketing, CPA Marketing /

The accounting and tax industry constantly evolves, and individuals and businesses seek reliable information to stay informed and compliant. To help accounting firms create valuable content that addresses the most pressing concerns of their audience, we have compiled the top five in-demand topics based on online searches and recent news. 1. Tax Changes and Updates

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The Power of Purposeful Marketing: Strategy, Planning, and Results

Marketing Plan, Marketing Strategy /

In the fast-paced and competitive world of business, marketing has become a critical aspect of success. But have you ever stopped to consider the purpose behind your marketing activities? Are they deliberate moves or merely tasks you do because you know you should? Today, we delve into the power of purposeful marketing, the importance of

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Mastering the Art of Marketing Professional Services: Key Elements for Success!

Accounting Marketing, Attorney Marketing, Professional Services Marketing /

Marketing professional services require a tailored approach compared to marketing physical products. Professional services are intangible and often rely heavily on the service provider’s expertise, reputation, and trust. With over 20 years in marketing professional services firms, here are the key elements to consider when marketing your professional services firm:  Positioning and Differentiation: Clearly define

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The Importance of Finding Balance: Embracing the Summer as a Working Mom

Professional reflections and priorities, Working mom embracing summer, Working mom summer activities /

Hard to believe we’re already halfway through July! It’s been three weeks since my last blog post for LHO & Co., and during this time, I’ve prioritized striking a balance between my work and my role as a mother. This summer, I’ve been fortunate enough to embrace the joys and responsibilities of being a mom,

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Unlocking Your Firm’s Blog Potential: Transforming Client Questions into Valuable Content

Accounting Marketing, Attorney Marketing, Blogging Tips, Digital Marketing, Fractional CMO /

As a professional services firm, you may be challenged to create engaging blog content if you’re not a natural writer. However, a simple and effective strategy can help you generate valuable blog posts: by leveraging recent client questions. By transforming these inquiries into insightful articles, you can showcase your expertise and position yourself as a

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The Importance of a Well-Built Website: Why SEO Isn’t the Only Factor

Website Development, Website Redesign, Website Strategy /

When discussing digital marketing strategies, it’s common for some clients to overlook the importance of Search Engine Optimization (SEO), especially professionals (CPAs, attorneys & financial advisors).  However, it’s critical to remember that having a well-built and easy-to-navigate website is essential regardless of SEO.  This blog post will explore why having a clear and informative website

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Mastering the Art of Marketing for Your Accounting Firm

Accounting Marketing, marketing strategies for accountants /

Becoming an accountant is rarely driven by a passion for sales and marketing. However, to run a thriving accounting practice, it is essential to effectively market your services. Without clients, there would be no accounting to be done. Although marketing may not come naturally to many accountants, it is essential to remember that it becomes

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Enhancing Social Media Marketing for Professional Service Providers: Quality over Quantity

Social Media Marketing /

In today’s digital age, social media marketing has become a crucial avenue for professional service providers, such as attorneys, CPAs, and financial advisors, to connect with their audience and establish their online presence. However, it’s essential to approach social media strategically, focusing on quality over quantity and delivering genuine value to your target market. This

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Reflections on Building a Successful Business: The Importance of Authentic Relationships and Doing What You Love

Business Development Goals, Growth Goals, Referral Marketing, Small Business Owner /

After almost two years in business, I reflect on what it took to get here. A few significant factors have contributed to my success so far: doing my best work for people, building quality relationships, doing what I love, and consistency.For years, I’ve preached the importance of putting yourself out there and engaging in meaningful

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