In the fast-paced and competitive world of business, marketing has become a critical aspect of success. But have you ever stopped to consider the purpose behind your marketing activities? Are they deliberate moves or merely tasks you do because you know you should? Today, we delve into the power of purposeful marketing, the importance of […]
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Marketing professional services require a tailored approach compared to marketing physical products. Professional services are intangible and often rely heavily on the service provider’s expertise, reputation, and trust. With over 20 years in marketing professional services firms, here are the key elements to consider when marketing your professional services firm: Positioning and Differentiation: Clearly define
Mastering the Art of Marketing Professional Services: Key Elements for Success! Read More »
Hard to believe we’re already halfway through July! It’s been three weeks since my last blog post for LHO & Co., and during this time, I’ve prioritized striking a balance between my work and my role as a mother. This summer, I’ve been fortunate enough to embrace the joys and responsibilities of being a mom,
The Importance of Finding Balance: Embracing the Summer as a Working Mom Read More »
As a professional services firm, you may be challenged to create engaging blog content if you’re not a natural writer. However, a simple and effective strategy can help you generate valuable blog posts: by leveraging recent client questions. By transforming these inquiries into insightful articles, you can showcase your expertise and position yourself as a
When discussing digital marketing strategies, it’s common for some clients to overlook the importance of Search Engine Optimization (SEO), especially professionals (CPAs, attorneys & financial advisors). However, it’s critical to remember that having a well-built and easy-to-navigate website is essential regardless of SEO. This blog post will explore why having a clear and informative website
The Importance of a Well-Built Website: Why SEO Isn’t the Only Factor Read More »
Becoming an accountant is rarely driven by a passion for sales and marketing. However, to run a thriving accounting practice, it is essential to effectively market your services. Without clients, there would be no accounting to be done. Although marketing may not come naturally to many accountants, it is essential to remember that it becomes
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In today’s digital age, social media marketing has become a crucial avenue for professional service providers, such as attorneys, CPAs, and financial advisors, to connect with their audience and establish their online presence. However, it’s essential to approach social media strategically, focusing on quality over quantity and delivering genuine value to your target market. This
After almost two years in business, I reflect on what it took to get here. A few significant factors have contributed to my success so far: doing my best work for people, building quality relationships, doing what I love, and consistency.For years, I’ve preached the importance of putting yourself out there and engaging in meaningful
In today’s digital age, it is more important than ever for attorneys to have a strong online presence. This is where SEO (search engine optimization) comes in. SEO is the process of improving the ranking of a website in search engine results pages (SERPs). By doing SEO, attorneys can ensure their website is visible to
What to Look for in an SEO Expert for Attorneys Read More »
Content marketing is a powerful tool that can help accounting firms attract new clients, build relationships with existing clients, and establish themselves as thought leaders in their industry. When done well, content marketing can help you: Increase website traffic Improve search engine ranking Generate leads Boost brand awareness Build relationships with potential and current clients
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