Lauren Osborne

Long Beach Website Development Services: What LHO & Co. Offers

Choosing the right partner for your website development needs is crucial, especially in today’s digital age. At LHO & Co., we pride ourselves on offering comprehensive website development services that cater to the unique needs of businesses in Long Beach. Here’s a closer look at what we offer and why working with a local expert […]

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Finding Your Competitive Advantage: The Key to Effective Marketing and Business Development 

Discovering and leveraging your unique strengths is crucial to stand out and succeed. Identifying your competitive advantage can significantly impact your marketing and business development efforts, transforming how you engage with clients and grow your business.  What is a Competitive Advantage?  A competitive advantage is the distinct edge your business has over its competitors. It

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The Importance of Consistency Marketing for Accounting Firms

In the accounting world, where precision and attention to detail reign supreme, marketing might seem like an alien concept. After all, most accountants chose this profession for their love of numbers, not necessarily for the people aspect of the business. However, carving out a niche and building relationships is crucial to success in today’s competitive

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Content Marketing for Accounting Firms

Having spent 11 years in-house at a CPA firm, I can attest firsthand to the transformative power of content marketing for accounting firms. While it requires time and consistency, the rewards are significant. By addressing topics relevant to clients’ questions, your firm can boost its visibility in local searches and stand out in a competitive

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Unleashing the Potential of CPA Firms Through Strategic Marketing

As the former Marketing Director of a CPA firm for nearly 11 years, I’ve witnessed firsthand the transformative power of strategic marketing. When I began my journey, the firm had about 10 employees. We had nearly tripled by the time I left, boasting close to 30 dedicated professionals. This remarkable growth didn’t happen by chance. It resulted

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Why Law Firms Should Choose a Local Web Development Agency

In the digital age, having a robust online presence is crucial for any law firm. A professional website is often the first point of contact potential clients have with your firm, making it essential to get it right. While many digital marketing agencies exist, opting for a local web development agency can offer distinct advantages,

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4 Tips for SEO Inbound Marketing for Professional Service Firms

In today’s digital landscape, professional service firms—legal, accounting, consulting, or healthcare—must leverage inbound marketing strategies to attract and retain clients. SEO (Search Engine Optimization) inbound marketing is particularly effective for these firms, as it helps potential clients find you organically when they need your services the most. Here are four essential tips for implementing successful

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Content Marketing for Accounting Firms: Why It Is So Important for Your Practice

In the competitive accounting world, standing out and attracting potential clients can be challenging. Content marketing is a powerful tool that can help accounting firms enhance their online presence, establish authority, and attract new clients. In this blog post, we’ll explore why content marketing is crucial for accounting firms and how SEO principles can be

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Content Marketing for Attorneys: Why It Is So Important for Your Practice

Standing out and attracting potential clients in the competitive legal landscape can be challenging. Content marketing is a powerful tool that can help attorneys enhance their online presence, establish authority, and attract new clients. In this blog post, we’ll explore why content marketing is crucial for attorneys and how SEO principles can be applied to

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