Maintaining a robust online presence is crucial for any business aiming to thrive in today’s digital age. One of the most effective ways to enhance your online visibility is through Search Engine Optimization (SEO). A critical component of a successful SEO strategy is consistently creating and publishing blog posts on topics relevant to your industry. […]
Creating a website for your CPA firm is critical in establishing your online presence and attracting potential clients. Here are some essential tips to help you optimize your CPA website effectively: 1. Keep It Simple Simplicity is key in website design. A clean, uncluttered layout ensures that visitors can easily find the information they need.
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In the dynamic landscape of 2024, creating a robust marketing plan is crucial for staying ahead of the competition. Here’s a comprehensive guide to help you build a successful marketing strategy, incorporating the latest trends and best practices. Capitalize on the Rise of Short-Form Video Embrace Short-Form Video Content: Short-form video platforms like TikTok and
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In the ever-evolving digital landscape, staying ahead with cutting-edge design trends is crucial for making a lasting impact online. As a small Long Beach-based fractional CMO specializing in building WordPress websites, I’m excited to share some of the latest design trends you can leverage to elevate your online presence in 2024 using Elementor, a powerful
Elevate Your Long Beach Business Website with Top WordPress Design Trends in 2024 Read More »
Are you struggling to generate fresh content ideas for your law firm, CPA, or financial advisory firm’s marketing strategy? It’s a common challenge in the professional services industry. But fear not, as there’s a simple yet powerful approach to ignite your content creation engine: leveraging your Google Search Console queries. As a Chief Marketing Officer
Unlocking Content Ideas for Your Professional Services Firm: A Guide from a CMO Read More »
The legal landscape in Long Beach, California, is as competitive as ever. With numerous law firms vying for attention, establishing a strong online presence is essential for success. However, navigating the complexities of attorney marketing can be daunting, especially with the abundance of “snake oil” solutions promising instant results. At LHO & Co., we understand
Maintaining a polished and up-to-date website is paramount in the bustling digital marketing world. Yet, I often encounter business owners grappling with broken plugins, outdated content, and the fear of updating their websites. As a fractional CMO leading a marketing agency, I’ve witnessed firsthand the detrimental effects of neglecting website maintenance and the transformative power
The Importance of Monthly Website Management: Keeping Your Digital Presence Shipshape Read More »
As a Fractional CMO and marketing consultant specializing in professional services, I’ve witnessed firsthand the impact of strategic content creation on online visibility and client acquisition. In today’s digital age, where competition is fierce, and attention spans are short, the importance of writing about what you want to be found for cannot be overstated. Understanding
In my role as a fractional CMO, I’ve encountered various challenges in digital marketing. One particular challenge stemmed from my time in-house at a CPA firm, where a hefty investment in a complex accounting website proved more burdensome than beneficial. Despite the significant expense, we found ourselves at the mercy of developers for even minor
The Power of Simplicity: How it Relates to Accounting Websites Read More »
In professional services, the impact of online content often feels elusive. As a Fractional CMO collaborating with numerous professional services companies, I’ve encountered the challenge of quantifying the direct correlation between content creation and business outcomes. In this post, we’ll explore why tracing this cause-and-effect relationship is complex and discuss practical strategies to gauge the
The Value of Online Content for Professional Services: Beyond Cause and Effect Read More »
