Creating steady growth for your business is not rocket science. It boils down to a few essential components. A solid plan A narrow focus Consistent business development activities Accountability Tracking the data When creating your marketing plan, start small. Hone in on a niche or an area of expertise. Don’t try to conquer […]
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Do you want to get started with writing regularly on your blog or sharing thought leadership content on LinkedIn but aren’t sure where to start? If so, I can relate. Writing regularly is new to me and getting started can be challenging. Just remember that you, like me, have been in your field for a long
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When marketing yourself, remember to keep your focus narrow. If your marketing efforts are too broad, two things will happen: You will not be remembered. When someone asks you what you do and you provide a laundry list, you will not be remembered for anything you mentioned. Focusing on a few areas that you are
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