A common thread amongst professional services firms that are successful is that they make marketing and business development a priority.
They do this because marketing and business development are important to them.
Like anything in life, you make time for what is important to you.
We are all inundated with long to-do lists. We often push the things off that we do not want to do but somehow find time for the things we do want to do.
Many professionals hire a marketing person to take the responsibility off their plate. While having marketing help can save you time and make things easier, you cannot hand it off completely. There must be some involvement from you.
This can take many forms of course, but you must make time for marketing.
At the end of the day, YOU are the expert. People want to hear your knowledge and your way of doing things.
Especially in professional services, thought leadership is the name of the game. People want your knowledge, not information from someone who is on the marketing team.
There are processes and systems you can put in place to reduce your involvement and use your time more efficiently. There are ways to reuse content across different platforms or mix business with pleasure.
Bottom line, if you want to be successful in your practice, marketing must be a part of your plan. Start small by blocking 30 minutes a week in your calendar for it. Small actions are often the way to accomplish big goals!
