September is a critical month for CPAs. The personal tax return deadline has just passed, and the corporate deadline is only a month away. In the middle of deadlines and extensions, it’s easy to push marketing to the back burner. But this window—before year-end planning begins—is actually the perfect time to organize your CPA firm’s […]
CPA Firm Marketing: Why September Is the Perfect Time to Refocus Read More »
Marketing Long Beach businesses requires a strategy that balances local expertise with modern digital tools. Whether you’re a professional service firm, a nonprofit, or a family-owned business, the Long Beach market offers unique opportunities — and challenges — that call for a tailored approach. Why Marketing in Long Beach is Different Long Beach isn’t just
Marketing Long Beach: How Local Businesses Can Stand Out Read More »
Professional service firms — from accounting and law practices to financial advisors and real estate companies — face a unique challenge in today’s competitive market. Your clients aren’t just buying a product; they’re investing in your expertise and credibility. That’s why your marketing strategy needs to do more than attract attention — it must establish
Top 7 Marketing Strategies for Professional Service Firms in Long Beach Read More »
Most accountants would rather spend their time crunching numbers than writing blog posts—and I don’t blame them. But in today’s digital world, if you want to be found online, content marketing isn’t optional. It’s essential. Why Content Matters Your expertise is valuable, but if no one can find you online, they can’t benefit from it.
Content Marketing for Accounting Firms: Where to Begin Read More »
After 20+ years in the marketing world, much of it spent in the accounting industry, I can confidently say: fractional marketing is my favorite role yet. For the past four years, I’ve been working with CPA firms as their fractional marketing director. Before that, I spent 11 years in-house at a CPA firm. I know
Why I Love Being a Fractional Marketing Partner for Accounting Firms Read More »
If you run a financial services firm, law firm, CPA practice, or any other professional services business, you’ve likely spent years building your reputation through networking, referrals, and word-of-mouth. While those efforts are invaluable, they also come with a limit—there are only so many events you can attend, lunches you can schedule, and hours in
Introduction In today’s competitive market, content marketing is more than just a buzzword—it’s a powerful strategy for accounting firms looking to attract new clients and retain existing ones. By sharing valuable insights, accounting firms can showcase their expertise, build trust with potential clients, and position themselves as trusted financial advisors. Here’s how accounting firms can
Content Marketing for Accounting Firms: Strategies to Attract and Retain Clients Read More »
A comprehensive marketing strategy is essential if you’re a CPA looking to stand out in today’s competitive market. As a fractional CMO specializing in accounting firms, I’m here to help you take your firm’s marketing to new heights with strategies designed specifically for the unique needs of CPAs. Why Choose a Fractional CMO for Marketing
For boutique law firms, a strong online presence is essential to attracting sophisticated clients who value expertise and professionalism. Your website is often the first point of contact, so it must represent the quality of your services while being easy to navigate and optimized for search engines. Here are four crucial considerations for your law
Are You a Boutique Law Firm? 4 Key Considerations When Marketing Yourself Online Read More »
One of the things I enjoy most as a Fractional CMO is digital marketing for attorneys. Creating a digital marketing campaign is very strategic, and the most fun is starting from ground zero with a blank slate to develop the plan. Here’s how we do it: Competitive Research & Keyword Analysis: The first step in
Digital Marketing for Attorneys: A Strategic Approach Read More »
