Here we are, three days before the last day of the year. While I have been trying to take it a bit slower workwise and enjoy some time with family and friends during the holidays, I have been making time each day to invest in myself and my business. I have been setting goals for […]
Outline Your Business Goals and Create a Plan to Achieve Them in the New Year Read More »
Hopefully, you’ve started your marketing and business development planning for 2022, but if you haven’t, you’re not alone, and it’s not too late! Here are three tips to help you achieve your marketing and business development goals in 2022. #1 Create a plan. The plan doesn’t need to be elaborate, but it must be achievable
Three Tips to Help You Achieve Your Marketing and Business Development Goals in 2022 Read More »
Maintaining a robust online presence is crucial for any business aiming to thrive in today’s digital age. One of the most effective ways to enhance your online visibility is through Search Engine Optimization (SEO). A critical component of a successful SEO strategy is consistently creating and publishing blog posts on topics relevant to your industry.
Call me Email me Facebook Linkedin Call me Email me Facebook Linkedin Growth Initiatives for Professional Service Companies We are a marketing agency serving as your Fractional CMO, focusing on developing your business development foundation and inbound marketing strategy, allowing you to concentrate on your core strengths as we drive your business growth. Dive Deeper
Most CPA firms don’t wake up one day and decide they need a Chief Marketing Officer. Instead, they slowly reach a point where growth feels harder than it should. Referrals still come in, but they’re inconsistent.Partners are busy serving clients.Marketing gets delegated to whoever has time.The website exists, but it doesn’t actively generate conversations. If
When Should an Accounting Firm Hire a Fractional CMO? Read More »
Lately, the conversations I’m having with professional services firms have shifted. SEO isn’t the buzzword everyone is throwing around anymore. AEO is. Answer Engine Optimization is showing up in more meetings, more articles, and more vendor pitches. And while the term may be newer, the core issue I’m seeing hasn’t changed. Firms are still struggling
Answer Engine Optimization (AEO) vs SEO: What Professional Services Firms Need to Know Read More »
Most accounting firms want more of the right clients. Business owners who value expertise and aren’t just shopping for the lowest price. The challenge is that even the best firms don’t always show up online where those clients are searching. That’s where the combination of Long Beach SEO and a fractional CMO for accounting firms
Most accounting firms reach a point where they’re “busy,” but not necessarily growing. They have referrals, loyal clients, and a solid team — but there’s no real strategy behind business development, content, or visibility. That’s the exact moment when a fractional CMO makes the difference. Instead of making a full-time hire, firms get an experienced
It’s been a little over four years since I started working as a fractional CMO. It’s been challenging, rewarding, and honestly, I wouldn’t change a thing. How I Got Here Before stepping into this role, I worked in-house at a CPA firm as the Director of Business Development and Marketing, and before that, at a
A Day in the Life of a Fractional CMO Read More »
At LHO & Co., we provide fractional CMO services for professional service firms, including law firms, accounting firms, and financial advisors who need marketing leadership but aren’t ready to hire a full-time Chief Marketing Officer. Our goal is to give you the strategic direction, structure, and accountability of an experienced marketing executive—without the overhead cost
