In today’s competitive landscape, accounting firms are expected to do more than provide solid tax and advisory services—they need to stand out, build trust, and generate consistent new business. The challenge is that most firms under $5 million in revenue don’t have the resources or the need for a full-time Chief Marketing Officer. That’s where […]
Why a Fractional CMO Can Be a Smart Move for Accounting Firms Read More »
In today’s competitive legal market, standing out online is no longer optional — but many firms assume the only way to get noticed is to spend more money on ads. The truth is, you don’t need a bigger advertising budget to attract the right clients. With a smart, targeted marketing strategy, attorneys can increase visibility,
How Attorneys Can Stand Out Online Without Spending More on Ads Read More »
Updated: July 29, 2025 In today’s crowded digital space, standing out in organic search results can feel like you’re shouting into the void—especially if you’re a small business without a big budget. But here’s the good news: Google has made updates that increasingly reward niche expertise, local relevance, and genuine content—all areas where small businesses
I’ve consistently engaged with the estate planning sector for over 17 years in professional services—11 in accounting, nearly 3 in law, and 3.5 collaborating with fiduciaries, real estate experts, and financial advisors. My tenure as a board member and past president of the Estate Planning and Trust Council of Long Beach further deepened my understanding
Building Trust in the Digital Age: Why Fiduciaries Need a Strong Online Presence Read More »
After spending over 10 years in-house at a CPA firm, I learned the inner workings of the accounting world—how to balance the need for marketing and business development with a team that might not always be fully invested in the process. This experience helped me understand that, for most firms under $5 million in revenue,
Why I Became a Fractional CMO for Accounting Firms Read More »
In the evolving accounting landscape, staying ahead means continually adapting and finding new ways to grow your practice. While traditional methods like referrals and networking are still effective, incorporating innovative business development strategies can give your firm a competitive edge. Here are some fresh ideas to consider: 1. Leverage Technology for Client Engagement Harness the
Innovative Business Development Ideas for Accounting Firms in 2024 Read More »
In the competitive world of accounting, standing out and continuously growing your client base requires more than just expertise in numbers; it requires strategic business development. Here are six key strategies to ensure your accounting practice not only survives but thrives in today’s market. 1. Make Your Website Work for You Your website is often
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As a boutique marketing agency focusing on SEO services based in Long Beach, California, with a background in CPA and law firms, I’ve seen firsthand the transformative power of Search Engine Optimization (SEO). Having been in the industry for over 14 years and operating independently for the past three years, I specialize in helping businesses
SEO Services by LHO & Co. A Guide to Optimizing Your Online Presence Read More »
With nearly 11 years of in-house experience as a marketing and business development director at an accounting firm, I’ve gained valuable insights into effective business development strategies that significantly boosted our revenue. Here are some key ideas that can help your firm grow: 1. Develop Niches Focusing on specific niches can greatly differentiate your firm
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As we approach our 3rd anniversary on July 1st, we are beyond excited to share some big news with you – we’re unveiling a fresh look that perfectly embodies the essence of LHO & Co.: a beachy vibe, fun, professional, and dedicated to delivering top-notch service. 🌊🌴 Who We Are At LHO & Co., we
Celebrating 3 Years of LHO & Co.: Our New Brand Unveiled! Read More »
