I’ve consistently engaged with the estate planning sector for over 17 years in professional services—11 in accounting, nearly 3 in law, and 3.5 collaborating with fiduciaries, real estate experts, and financial advisors. My tenure as a board member and past president of the Estate Planning and Trust Council of Long Beach further deepened my understanding […]
After spending over 10 years in-house at a CPA firm, I learned the inner workings of the accounting world—how to balance the need for marketing and business development with a team that might not always be fully invested in the process. This experience helped me understand that, for most firms under $5 million in revenue,
In the evolving accounting landscape, staying ahead means continually adapting and finding new ways to grow your practice. While traditional methods like referrals and networking are still effective, incorporating innovative business development strategies can give your firm a competitive edge. Here are some fresh ideas to consider: 1. Leverage Technology for Client Engagement Harness the
In the competitive world of accounting, standing out and continuously growing your client base requires more than just expertise in numbers; it requires strategic business development. Here are six key strategies to ensure your accounting practice not only survives but thrives in today’s market. 1. Make Your Website Work for You Your website is often
As a boutique marketing agency focusing on SEO services based in Long Beach, California, with a background in CPA and law firms, I’ve seen firsthand the transformative power of Search Engine Optimization (SEO). Having been in the industry for over 14 years and operating independently for the past three years, I specialize in helping businesses
With nearly 11 years of in-house experience as a marketing and business development director at an accounting firm, I’ve gained valuable insights into effective business development strategies that significantly boosted our revenue. Here are some key ideas that can help your firm grow: 1. Develop Niches Focusing on specific niches can greatly differentiate your firm
As we approach our 3rd anniversary on July 1st, we are beyond excited to share some big news with you – we’re unveiling a fresh look that perfectly embodies the essence of LHO & Co.: a beachy vibe, fun, professional, and dedicated to delivering top-notch service. 🌊🌴 Who We Are At LHO & Co., we
Are you struggling to generate fresh content ideas for your law firm, CPA, or financial advisory firm’s marketing strategy? It’s a common challenge in the professional services industry. But fear not, as there’s a simple yet powerful approach to ignite your content creation engine: leveraging your Google Search Console queries. As a Chief Marketing Officer
In today’s digital age, online reviews significantly shape consumers’ perceptions and influence their purchasing decisions. Among the various review platforms available, Google Reviews stands out as a powerful tool for businesses, particularly in local search. In this post, we’ll explore the impact of Google Reviews on local search visibility and the importance of managing your
Website development for attorneys plays a pivotal role in establishing a strong online presence and attracting potential clients. A successful attorney website should focus on a defined niche, showcase expertise, provide fresh and valuable content, and offer easy ways for clients to get in touch. This article will explore the key elements of a successful
