Stick with your niche. Becoming a true expert in your practice area is one of the most important components to successfully growing your professional services firm. Think about how often you have met someone at a networking event or professional service association, whether in the accounting, legal or financial industry. Who stood out? Was it the person […]
Stick With Your Niche Read More »
Think about the emails that land in your inbox. How many of them do you actually read and how many of them do you glaze over and ignore completely, or delete? I can tell you that 99% of what I receive I glaze over completely. There is only about 1% that I pay attention to,
Quality Content + Providing Value = Engaged Audience Read More »
There are 4 marketing principles that must be implemented to market your professional services firm effectively and efficiently. Defining Your Target Market – This allows you to focus your efforts on the right people and market yourself in the right places. By figuring out who, what, when, and where your target market is, your marketing dollars
Most businesses I work with have a Google Analytics page set up and know the importance of the information that can be found there. What I find regularly though is that not a lot of people have access to their Google Search Console account, which is unfortunate because it can be a great marketing
How Google Search Console Can Be a Helpful Marketing Tool Read More »
When you begin a marketing campaign it is common to want to take everything on all at once. It is important to remember though to start small, especially if you do not have consistent marketing in place right now. Marketing initiatives such as white papers, landing pages, lead management, and marketing automation systems, are
Marketing Initiatives – Don’t Put the Cart Before the Horse Read More »
Are you a professional, CPA, attorney, or financial advisor who is looking for a promotion, or looking to make a partner at your firm? One of the best ways to get there is by generating business. I know it can be intimidating, and hard to know where to start so here are a few simple marketing
How to Generate Business as a Professional, CPA, Attorney, or Financial Advisor Read More »
Are you looking to establish a straightforward and easy-to-implement marketing strategy? Then I have the perfect formula for you! This marketing formula works well for professional services companies including financial advisors, CPAs, and attorneys who are looking to build themselves as thought leaders in their industries by creating valuable content. The formula is this:
Marketing Strategy for Financial Advisors, CPAs and Attorneys Read More »
Online law directories can be a great marketing tool for attorneys because they have good SEO and rank well in the search engines. Two of the law directories I recommend making an effort to get listed in are Martindale-Hubbell and Super Lawyers. To be listed on Martindale-Hubbell, you must be “AV Rated.” To become “AV
Law Directories Can Be a Good Online Marketing Tool for Attorneys Read More »
Have you ever looked up Google’s Philosophy? If you have not, I would suggest reviewing it. Google’s philosophy is named “The ten things we know to be true.” The first item on the list is: “Focus on the user, and all else will follow.” Everyone knows who Google is. They are the 5th largest company
I know I tend to talk about websites a lot, but it is because they are a critical component to the health of your marketing and business development efforts. Make sure your website accurately reflects who you are and what you do. Websites are oftentimes the first impression of someone learning about you and your
Does Your Website Accurately Reflect Who You Are and What You Do? Read More »
