In professional services, the impact of online content often feels elusive. As a Fractional CMO collaborating with numerous professional services companies, I’ve encountered the challenge of quantifying the direct correlation between content creation and business outcomes. In this post, we’ll explore why tracing this cause-and-effect relationship is complex and discuss practical strategies to gauge the
As a marketer, I understand the pivotal role of connecting, engaging, and providing value within our professional networks. Recently, though, I’ve observed a prevailing trend among LinkedIn posts – many of us are experiencing a frustrating lack of engagement on our content. But don’t worry because I’m offering you a challenge that could significantly enhance
In today’s competitive business landscape, marketing drives growth and success. For closely held professional services companies seeking to leverage marketing expertise without the commitment of a full-time hire, fractional Chief Marketing Officers (CMOs) offer a compelling solution. However, assessing when it truly makes sense to hire a marketing company before diving into a marketing partnership
The accounting and tax industry constantly evolves, and individuals and businesses seek reliable information to stay informed and compliant. To help accounting firms create valuable content that addresses the most pressing concerns of their audience, we have compiled the top five in-demand topics based on online searches and recent news. 1. Tax Changes and Updates
In today’s digital age, social media marketing has become a crucial avenue for professional service providers, such as attorneys, CPAs, and financial advisors, to connect with their audience and establish their online presence. However, it’s essential to approach social media strategically, focusing on quality over quantity and delivering genuine value to your target market. This
Content marketing is a powerful tool that can help accounting firms attract new clients, build relationships with existing clients, and establish themselves as thought leaders in their industry. When done well, content marketing can help you: Increase website traffic Improve search engine ranking Generate leads Boost brand awareness Build relationships with potential and current clients
PSA: If you’re sending generic LinkedIn messages in hopes of landing new business, think again. Building relationships on LinkedIn takes time and effort, and spammy messages won’t get you very far. In the past few weeks, I have received many generic LinkedIn messages from other professionals wanting to connect with me. Not to connect with
Accounting firms are in a highly competitive market, and it’s crucial for them to stand out and establish themselves as trusted and respected thought leaders in the industry. This is where content marketing comes in. But what exactly is content marketing, and why is it so important for accounting firms? Content marketing refers to the
Content marketing is a highly effective inbound marketing strategy for accounting firms; however, many accountants don’t do it because it seems to be too much work and will take too much time away from their billable hours. While it may seem daunting, it is highly effective, and one of the best uses you can
Tracking marketing initiatives’ return on investment (ROI) is essential to ensure you are getting the most out of your marketing dollars and investment of time. Without tracking the data, it can be difficult to tell what works and what doesn’t – an issue that can lead to wasted resources and money. A prime example of
