Content Marketing

Content Marketing

9 Essential Content Marketing Tips for Professionals

If you’re a professional, then you know content marketing is essential to your success. It’s a way to connect with potential clients and show them what you can offer them. In this blog post, we will discuss 9 essential tips for creating successful content marketing campaigns. If you follow these tips, you will be on

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Content Marketing

Why is Content Marketing so Powerful for CPAs, Attorneys & Financial Advisors?

Content marketing has been “a thing” for quite some time now. But why is it so powerful for professional services companies?  Engaging a professional services provider (a CPA, Attorney, or Financial Advisor) requires trust.   For example, if you were going through a divorce and needed to hire a family law attorney, it is a decision you

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Consistency is queen

How to Keep Your Marketing Consistent as a Professional

Keeping your marketing consistent if you are in the professional services industry, working as an attorney, CPA, or financial advisor can be challenging.   If you are a local firm, your number one priority is keeping your clients happy by doing good work for them, usually followed by running your operations.  If you’re anything like me

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digital marketing seo

Digital Marketing for Attorneys

The goal of digital marketing for attorneys is to generate quality leads from your website.   While there are many components to generating quality leads from your website as an attorney, three accessible places for anyone to start are:   Specialization  Fresh content  Inbound links to your website  Specialization: As an attorney, the more specialized

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marketing strategies

Effective Ways to Market Yourself as an Attorney 

Most attorneys didn’t go to law school because they wanted to get into marketing. Most attorneys became attorneys because they were interested in practicing law.   The reality is that when trying to make a partner or start your law practice, marketing is a massive part of the equation on the path to success.   As daunting as marketing

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Success takes time

A Thought Leadership Marketing Strategy Takes Time

How long does it take to generate business through a thought leadership strategy? I wish I could tell you not long, but the reality is that it takes time.   A thought leadership strategy often takes 6 to 12 months or more to see a significant increase in website traffic, social media activity, leads, and

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Marketing

4 Marketing Principles to Market Your Professional Service Firm Effectively and Efficiently

There are 4 marketing principles that must be implemented to market your professional services firm effectively and efficiently.   Defining Your Target Market – This allows you to focus your efforts on the right people and market yourself in the right places. By figuring out who, what, when, and where your target market is, your marketing dollars

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accurate reflection of you

Focus on the User

Have you ever looked up Google’s Philosophy? If you have not, I would suggest reviewing it. Google’s philosophy is named “The ten things we know to be true.”   The first item on the list is: “Focus on the user, and all else will follow.”  Everyone knows who Google is. They are the 5th largest company

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