There are 4 marketing principles that must be implemented to market your professional services firm effectively and efficiently. Defining Your Target Market – This allows you to focus your efforts on the right people and market yourself in the right places. By figuring out who, what, when, and where your target market is, your marketing dollars
When you begin a marketing campaign it is common to want to take everything on all at once. It is important to remember though to start small, especially if you do not have consistent marketing in place right now. Marketing initiatives such as white papers, landing pages, lead management, and marketing automation systems, are
Marketing Initiatives – Don’t Put the Cart Before the Horse Read More »
Are you a professional, CPA, attorney, or financial advisor who is looking for a promotion, or looking to make a partner at your firm? One of the best ways to get there is by generating business. I know it can be intimidating, and hard to know where to start so here are a few simple marketing
How to Generate Business as a Professional, CPA, Attorney, or Financial Advisor Read More »
Have you ever looked up Google’s Philosophy? If you have not, I would suggest reviewing it. Google’s philosophy is named “The ten things we know to be true.” The first item on the list is: “Focus on the user, and all else will follow.” Everyone knows who Google is. They are the 5th largest company
Do you want to get started with writing regularly on your blog or sharing thought leadership content on LinkedIn but aren’t sure where to start? If so, I can relate. Writing regularly is new to me and getting started can be challenging. Just remember that you, like me, have been in your field for a long
How to Get Started Writing Content for Your Blog Read More »
Yes, they can! From my experience though, not a lot of professionals think this is possible, as they are not getting qualified leads from their website right now. Most professionals say that most of their new business comes from relationship-based referrals whether it be from other professionals, friends & family, or clients. The
Can Attorneys, CPAs & Financial Advisors Really Get Qualified Leads From Their Website? Read More »
When marketing yourself, remember to keep your focus narrow. If your marketing efforts are too broad, two things will happen: You will not be remembered. When someone asks you what you do and you provide a laundry list, you will not be remembered for anything you mentioned. Focusing on a few areas that you are
When Marketing Yourself Keep Your Focus Narrow Read More »
Take a look at the posts you (or your company) have made over the past month on LinkedIn. Ask yourself, did the posts provide value to your followers? Was the content unique? Did it deepen the relationships with your connections? Or was the content canned? Self-promotion? Awards that you’ve received or a generic Holiday message?
Are Your LinkedIn Posts Providing Value? Read More »
