Do you know what search terms people are using to find your website? If you don’t know, you should find out. I have found, especially with websites that have been around for a while, that the search terms might surprise you and not be what you want them to be. The amount of traffic you’re getting […]
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Law firms often struggle with the concept of marketing. Many attorneys see it as a necessary evil, something they must do to get new clients, but they would rather not think about it. However, a successful law firm understands the importance of marketing and has a written marketing strategy in place. In this blog post,
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If you’re a professional, then you know content marketing is essential to your success. It’s a way to connect with potential clients and show them what you can offer them. In this blog post, we will discuss 9 essential tips for creating successful content marketing campaigns. If you follow these tips, you will be on
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Reviewing your Google Search Console account is a great way to monitor your organic SEO efforts. Once you’re in Google Search Console, you can review your website’s search results performance for the past 16 months to the most recent date. You’ll want to review the search queries’ clicks, impressions, CTR, and average position. Organize the
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Congratulations on taking the leap of faith to go out on your own. As a new business owner, I can tell you that it is one of the most rewarding moves you can make for many reasons. Whether you have already made a move or are planning to move soon, here are some excellent places
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YES! Digital marketing is one of the most powerful marketing tools for attorneys, but only if implemented correctly. Digital marketing’s best use is generating inbound leads (not sales) to your law firm. These days it is easy to get an inexpensive website that is well-designed. A common misconception I find, though (especially with
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Digital marketing is an effective strategy for CPAs to generate qualified inbound leads. As effective as it is, digital marketing can be daunting too, and it can be hard to know where to start. My advice is always to start small. Don’t try to conquer everything all at once. As a CPA, here are three
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Content marketing has been “a thing” for quite some time now. But why is it so powerful for professional services companies? Engaging a professional services provider (a CPA, Attorney, or Financial Advisor) requires trust. For example, if you were going through a divorce and needed to hire a family law attorney, it is a decision you
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SEO (Search Engine Optimization) and digital marketing are powerful tools for professional services companies but remember that SEO does not convert businesses to business customers. SEO and digital marketing’s job is to build brand awareness and bring prospects to the top of your sales funnel. Think about it, if you were hiring a forensic accountant as
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Keeping your marketing consistent if you are in the professional services industry, working as an attorney, CPA, or financial advisor can be challenging. If you are a local firm, your number one priority is keeping your clients happy by doing good work for them, usually followed by running your operations. If you’re anything like me
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