As a seasoned professional with 20 years of experience in the professional services industry, I have a wealth of knowledge and insights to share about marketing and estate planning or estate litigation law firm. My time working with a CPA firm specializing in estate planning tax returns and court accounting, and a large regional law […]
As an accounting firm, business development is key to securing new clients and growing your practice. It involves identifying new opportunities, establishing relationships, and promoting your brand. Here are 8 powerful business development strategies to jumpstart your accounting firm’s business development: Networking: Attend local business events, join professional organizations, and network with other professionals in
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In today’s digital age, it’s crucial for attorneys to have an online presence that is consistent with the brand they want to portray. Even if they don’t want to use it for inbound leads, their website is still the first place many potential clients will check them out. If, in the past, an attorney has
Accounting firms are in a highly competitive market, and it’s crucial for them to stand out and establish themselves as trusted and respected thought leaders in the industry. This is where content marketing comes in. But what exactly is content marketing, and why is it so important for accounting firms? Content marketing refers to the
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Consistency in messaging and branding helps build trust and credibility with potential clients, especially in professional services companies. If you are an accountant, attorney or financial advisor, by consistently presenting a clear, professional image, you can establish yourself as a reliable and trustworthy expert in your field. A narrow focus allows you to differentiate yourself
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Content marketing is a highly effective inbound marketing strategy for accounting firms; however, many accountants don’t do it because it seems to be too much work and will take too much time away from their billable hours. While it may seem daunting, it is highly effective, and one of the best uses you can
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Tracking marketing initiatives’ return on investment (ROI) is essential to ensure you are getting the most out of your marketing dollars and investment of time. Without tracking the data, it can be difficult to tell what works and what doesn’t – an issue that can lead to wasted resources and money. A prime example of
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Is your online presence indicative of a healthy brand? Or are there some areas that need improvement? A recent study found that nearly two-thirds of businesses do not actively manage their online reputation. That’s a lot of companies who are leaving their image and credibility up to chance. If you’re one of them, it’s time
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Do you know what search terms people are using to find your website? If you don’t know, you should find out. I have found, especially with websites that have been around for a while, that the search terms might surprise you and not be what you want them to be. The amount of traffic you’re getting
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Law firms often struggle with the concept of marketing. Many attorneys see it as a necessary evil, something they must do to get new clients, but they would rather not think about it. However, a successful law firm understands the importance of marketing and has a written marketing strategy in place. In this blog post,
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