Online law directories can be a great marketing tool for attorneys because they have good SEO and rank well in the search engines. Two of the law directories I recommend making an effort to get listed in are Martindale-Hubbell and Super Lawyers. To be listed on Martindale-Hubbell, you must be “AV Rated.” To become “AV
Law Directories Can Be a Good Online Marketing Tool for Attorneys Read More »
Have you ever looked up Google’s Philosophy? If you have not, I would suggest reviewing it. Google’s philosophy is named “The ten things we know to be true.” The first item on the list is: “Focus on the user, and all else will follow.” Everyone knows who Google is. They are the 5th largest company
I know I tend to talk about websites a lot, but it is because they are a critical component to the health of your marketing and business development efforts. Make sure your website accurately reflects who you are and what you do. Websites are oftentimes the first impression of someone learning about you and your
Does Your Website Accurately Reflect Who You Are and What You Do? Read More »
Creating steady growth for your business is not rocket science. It boils down to a few essential components. A solid plan A narrow focus Consistent business development activities Accountability Tracking the data When creating your marketing plan, start small. Hone in on a niche or an area of expertise. Don’t try to conquer
The Secret to Creating Steady Growth for Your Business Read More »
11 months ago, I had a bad skiing accident where I fell on my head and had a severe neck injury. Luckily, I was wearing a helmet, or I honestly don’t think I’d be here today. Fortunately for me, my injuries were soft tissue injuries which though a pain (literally) would not be something that
Skiing Accident March 21, 2021 Read More »
Do you want to get started with writing regularly on your blog or sharing thought leadership content on LinkedIn but aren’t sure where to start? If so, I can relate. Writing regularly is new to me and getting started can be challenging. Just remember that you, like me, have been in your field for a long
How to Get Started Writing Content for Your Blog Read More »
Yes, they can! From my experience though, not a lot of professionals think this is possible, as they are not getting qualified leads from their website right now. Most professionals say that most of their new business comes from relationship-based referrals whether it be from other professionals, friends & family, or clients. The
Can Attorneys, CPAs & Financial Advisors Really Get Qualified Leads From Their Website? Read More »
You had the same website for years, and you finally invested in developing a new one. Congratulations! Websites are vital to a business’s success and help build credibility with potential clients. Was the only reason for the update to look more polished and modern? If so, you can stop reading now. Mission accomplished.
3 Steps to Start Implementing an SEO Strategy on Your Website Read More »
When marketing yourself, remember to keep your focus narrow. If your marketing efforts are too broad, two things will happen: You will not be remembered. When someone asks you what you do and you provide a laundry list, you will not be remembered for anything you mentioned. Focusing on a few areas that you are
When Marketing Yourself Keep Your Focus Narrow Read More »
If you have, it’s important to start off on the right marketing foot. One of the first things you should put into place is a branding guide. I have seen time and time again companies (even ones that have been in business a long time) that have a logo but don’t know the color palette
Have you Recently Started a New Business? Read More »
