Maintaining a polished and up-to-date website is paramount in the bustling digital marketing world. Yet, I often encounter business owners grappling with broken plugins, outdated content, and the fear of updating their websites. As a fractional CMO leading a marketing agency, I’ve witnessed firsthand the detrimental effects of neglecting website maintenance and the transformative power […]
In professional services, the impact of online content often feels elusive. As a Fractional CMO collaborating with numerous professional services companies, I’ve encountered the challenge of quantifying the direct correlation between content creation and business outcomes. In this post, we’ll explore why tracing this cause-and-effect relationship is complex and discuss practical strategies to gauge the
Digital marketing is constantly evolving, and achieving high rankings in Google’s organic search results is essential for driving traffic and generating leads for your business. However, staying ahead of the competition requires a strategic approach and ongoing performance monitoring. This blog post explores five tips for effectively monitoring and optimizing your Google organic results to
In today’s rapidly evolving digital landscape, an engaging online presence is essential for every business, regardless of size. When crafting and maintaining your WordPress website, partnering with a local marketing company in Long Beach, CA (ME!), that specializes in catering to small businesses can provide a range of distinct advantages beyond mere technical expertise. Let’s
Digital marketing is an effective strategy for CPAs to generate qualified inbound leads. As effective as it is, digital marketing can be daunting too, and it can be hard to know where to start. My advice is always to start small. Don’t try to conquer everything all at once. As a CPA, here are three
How long does it take to generate business through a thought leadership strategy? I wish I could tell you not long, but the reality is that it takes time. A thought leadership strategy often takes 6 to 12 months or more to see a significant increase in website traffic, social media activity, leads, and
Most businesses I work with have a Google Analytics page set up and know the importance of the information that can be found there. What I find regularly though is that not a lot of people have access to their Google Search Console account, which is unfortunate because it can be a great marketing
Yes, they can! From my experience though, not a lot of professionals think this is possible, as they are not getting qualified leads from their website right now. Most professionals say that most of their new business comes from relationship-based referrals whether it be from other professionals, friends & family, or clients. The
