Do you want to get started with writing regularly on your blog or sharing thought leadership content on LinkedIn but aren’t sure where to start? If so, I can relate. Writing regularly is new to me and getting started can be challenging. Just remember that you, like me, have been in your field for a long […]
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Yes, they can! From my experience though, not a lot of professionals think this is possible, as they are not getting qualified leads from their website right now. Most professionals say that most of their new business comes from relationship-based referrals whether it be from other professionals, friends & family, or clients. The
Can Attorneys, CPAs & Financial Advisors Really Get Qualified Leads From Their Website? Read More »
You had the same website for years, and you finally invested in developing a new one. Congratulations! Websites are vital to a business’s success and help build credibility with potential clients. Was the only reason for the update to look more polished and modern? If so, you can stop reading now. Mission accomplished.
3 Steps to Start Implementing an SEO Strategy on Your Website Read More »
When marketing yourself, remember to keep your focus narrow. If your marketing efforts are too broad, two things will happen: You will not be remembered. When someone asks you what you do and you provide a laundry list, you will not be remembered for anything you mentioned. Focusing on a few areas that you are
When Marketing Yourself Keep Your Focus Narrow Read More »
If you have, it’s important to start off on the right marketing foot. One of the first things you should put into place is a branding guide. I have seen time and time again companies (even ones that have been in business a long time) that have a logo but don’t know the color palette
Have you Recently Started a New Business? Read More »
I have been doing a lot of reading on ways to set myself up for success in the new year to get the new year off on the right foot. One trend I have been noticing is the focus on developing habit goals rather than the focus on goal setting itself. If you think about
Why Developing Habit Goals is a Better Strategy than Setting Goals Read More »
Here we are, three days before the last day of the year. While I have been trying to take it a bit slower workwise and enjoy some time with family and friends during the holidays, I have been making time each day to invest in myself and my business. I have been setting goals for
Outline Your Business Goals and Create a Plan to Achieve Them in the New Year Read More »
You may think you do, but unless you track it, do you really? I have found that once you start tracking your business leads by source, you often find trends that you didn’t expect. By knowing where your business is coming from you can focus your time on what’s producing the greatest ROI, allowing you
Do You Know Where Your Business Is Coming From? Read More »
As we head into the holiday season, remember that the number one business development tool you have in your pocket is taking care of your current clients. I was fortunate to start my career at Nordstrom in 2001. The backbone of everything Nordstrom has done since 1901 is taking care of the customer. Two sentences in their
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Hopefully, you’ve started your marketing and business development planning for 2022, but if you haven’t, you’re not alone, and it’s not too late! Here are three tips to help you achieve your marketing and business development goals in 2022. #1 Create a plan. The plan doesn’t need to be elaborate, but it must be achievable
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