When marketing yourself, remember to keep your focus narrow. If your marketing efforts are too broad, two things will happen: You will not be remembered. When someone asks you what you do and you provide a laundry list, you will not be remembered for anything you mentioned. Focusing on a few areas that you are […]
When Marketing Yourself Keep Your Focus Narrow Read More »
If you have, it’s important to start off on the right marketing foot. One of the first things you should put into place is a branding guide. I have seen time and time again companies (even ones that have been in business a long time) that have a logo but don’t know the color palette
Have you Recently Started a New Business? Read More »
I have been doing a lot of reading on ways to set myself up for success in the new year to get the new year off on the right foot. One trend I have been noticing is the focus on developing habit goals rather than the focus on goal setting itself. If you think about
Why Developing Habit Goals is a Better Strategy than Setting Goals Read More »
Here we are, three days before the last day of the year. While I have been trying to take it a bit slower workwise and enjoy some time with family and friends during the holidays, I have been making time each day to invest in myself and my business. I have been setting goals for
Outline Your Business Goals and Create a Plan to Achieve Them in the New Year Read More »
You may think you do, but unless you track it, do you really? I have found that once you start tracking your business leads by source, you often find trends that you didn’t expect. By knowing where your business is coming from you can focus your time on what’s producing the greatest ROI, allowing you
Do You Know Where Your Business Is Coming From? Read More »
As we head into the holiday season, remember that the number one business development tool you have in your pocket is taking care of your current clients. I was fortunate to start my career at Nordstrom in 2001. The backbone of everything Nordstrom has done since 1901 is taking care of the customer. Two sentences in their
The Number One Business Development Tool Is Taking Care of Your Clients Read More »
Hopefully, you’ve started your marketing and business development planning for 2022, but if you haven’t, you’re not alone, and it’s not too late! Here are three tips to help you achieve your marketing and business development goals in 2022. #1 Create a plan. The plan doesn’t need to be elaborate, but it must be achievable
Three Tips to Help You Achieve Your Marketing and Business Development Goals in 2022 Read More »
Take a look at the posts you (or your company) have made over the past month on LinkedIn. Ask yourself, did the posts provide value to your followers? Was the content unique? Did it deepen the relationships with your connections? Or was the content canned? Self-promotion? Awards that you’ve received or a generic Holiday message?
Are Your LinkedIn Posts Providing Value? Read More »
Are you considering a website redesign? If so, before you do, make sure to run a detailed analytics report paying close attention to what the most trafficked pages are on your website. You’ll want to make sure those pages are transferred over to the new website to ensure there’s not a drop in traffic, which
Are You Considering a Website Redesign? Read More »
Have you recently started a new business? If so, it’s important to start off on the right marketing foot. One of the first things you should put into place is a branding guide. I have seen time and time again companies (even ones that have been in business a long time) that have a logo
Set Your New Business up for Success With Marketing Read More »
