Digital marketing is an effective strategy for CPAs to generate qualified inbound leads. As effective as it is, digital marketing can be daunting too, and it can be hard to know where to start. My advice is always to start small. Don’t try to conquer everything all at once. As a CPA, here are three […]
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SEO (Search Engine Optimization) and digital marketing are powerful tools for professional services companies but remember that SEO does not convert businesses to business customers. SEO and digital marketing’s job is to build brand awareness and bring prospects to the top of your sales funnel. Think about it, if you were hiring a forensic accountant as
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To have long-term happy clients as an attorney, CPA, or financial advisor, it is instrumental that you not only provide value to your clients but also demonstrate your value to them. My first job was at Nordstrom. There, I learned the importance of customer service and always taking the best care of your clients at any
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“Success is a function of persistence and doggedness and the willingness to work hard for 22 minutes to make sense of something that most people would give up on after thirty seconds” – Malcolm Gladwell At my son’s little league end-of-season party yesterday, his coach gave him some great advice which served as an excellent reminder
In theory, a business owner can do their own marketing, but should they do their marketing is the better question. A big part of marketing success is consistency and accountability. What I have noticed repeatedly is that when business owners do their marketing, they will do a decent job with it at first, but then
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A common thread amongst professional services firms that are successful is that they make marketing and business development a priority. They do this because marketing and business development are important to them. Like anything in life, you make time for what is important to you. We are all inundated with long to-do lists. We often
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Are you a professional, CPA, attorney, or financial advisor who is looking for a promotion, or looking to make a partner at your firm? One of the best ways to get there is by generating business. I know it can be intimidating, and hard to know where to start so here are a few simple marketing
How to Generate Business as a Professional, CPA, Attorney, or Financial Advisor Read More »
You had the same website for years, and you finally invested in developing a new one. Congratulations! Websites are vital to a business’s success and help build credibility with potential clients. Was the only reason for the update to look more polished and modern? If so, you can stop reading now. Mission accomplished.
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