A comprehensive marketing strategy is essential if you’re a CPA looking to stand out in today’s competitive market. As a fractional CMO specializing in accounting firms, I’m here to help you take your firm’s marketing to new heights with strategies designed specifically for the unique needs of CPAs. Why Choose a Fractional CMO for Marketing […]
If you’re a CPA or an attorney, you likely want someone else to handle lead generation for your business. While outsourcing this task can be beneficial, remaining actively involved in the process is crucial. Here’s the secret to successfully marketing your accounting or law firm practice. Embrace a Hands-On Approach Many professionals desire a hands-off
The Secret to Successfully Marketing Your Accounting or Law Firm Practice Read More »
In my role as a fractional CMO, I’ve encountered various challenges in digital marketing. One particular challenge stemmed from my time in-house at a CPA firm, where a hefty investment in a complex accounting website proved more burdensome than beneficial. Despite the significant expense, we found ourselves at the mercy of developers for even minor
The Power of Simplicity: How it Relates to Accounting Websites Read More »
A comprehensive marketing plan is essential for any accounting firm to achieve its business goals and establish a strong brand presence. Here are some key elements that should be included in your accounting firm’s marketing plan: Executive Summary: This section should provide an overview of the marketing plan and highlight the key objectives, strategies, and
Digital marketing is an effective strategy for CPAs to generate qualified inbound leads. As effective as it is, digital marketing can be daunting too, and it can be hard to know where to start. My advice is always to start small. Don’t try to conquer everything all at once. As a CPA, here are three
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Building a business from the ground up entails plenty of moving parts. More than scoping your audience, sourcing products, and employing the right people, there are operational aspects of running a company that are confusing. Arguably, the difference between business development and marketing is in a lofty gray area. For most people, especially those who
What is the Difference Between Marketing & Business Development? Read More »
A common thread amongst professional services firms that are successful is that they make marketing and business development a priority. They do this because marketing and business development are important to them. Like anything in life, you make time for what is important to you. We are all inundated with long to-do lists. We often
Making Marketing & Business Development a Priority is The Key to Success Read More »
Stick with your niche. Becoming a true expert in your practice area is one of the most important components to successfully growing your professional services firm. Think about how often you have met someone at a networking event or professional service association, whether in the accounting, legal or financial industry. Who stood out? Was it the person
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When you begin a marketing campaign it is common to want to take everything on all at once. It is important to remember though to start small, especially if you do not have consistent marketing in place right now. Marketing initiatives such as white papers, landing pages, lead management, and marketing automation systems, are
Marketing Initiatives – Don’t Put the Cart Before the Horse Read More »
