There are 4 marketing principles that must be implemented to market your professional services firm effectively and efficiently. Defining Your Target Market – This allows you to focus your efforts on the right people and market yourself in the right places. By figuring out who, what, when, and where your target market is, your marketing dollars […]
Most businesses I work with have a Google Analytics page set up and know the importance of the information that can be found there. What I find regularly though is that not a lot of people have access to their Google Search Console account, which is unfortunate because it can be a great marketing
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When you begin a marketing campaign it is common to want to take everything on all at once. It is important to remember though to start small, especially if you do not have consistent marketing in place right now. Marketing initiatives such as white papers, landing pages, lead management, and marketing automation systems, are
Marketing Initiatives – Don’t Put the Cart Before the Horse Read More »
Are you a professional, CPA, attorney, or financial advisor who is looking for a promotion, or looking to make a partner at your firm? One of the best ways to get there is by generating business. I know it can be intimidating, and hard to know where to start so here are a few simple marketing
How to Generate Business as a Professional, CPA, Attorney, or Financial Advisor Read More »
Are you looking to establish a straightforward and easy-to-implement marketing strategy? Then I have the perfect formula for you! This marketing formula works well for professional services companies including financial advisors, CPAs, and attorneys who are looking to build themselves as thought leaders in their industries by creating valuable content. The formula is this:
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Online law directories can be a great marketing tool for attorneys because they have good SEO and rank well in the search engines. Two of the law directories I recommend making an effort to get listed in are Martindale-Hubbell and Super Lawyers. To be listed on Martindale-Hubbell, you must be “AV Rated.” To become “AV
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Have you ever looked up Google’s Philosophy? If you have not, I would suggest reviewing it. Google’s philosophy is named “The ten things we know to be true.” The first item on the list is: “Focus on the user, and all else will follow.” Everyone knows who Google is. They are the 5th largest company
I know I tend to talk about websites a lot, but it is because they are a critical component to the health of your marketing and business development efforts. Make sure your website accurately reflects who you are and what you do. Websites are oftentimes the first impression of someone learning about you and your
Does Your Website Accurately Reflect Who You Are and What You Do? Read More »
Creating steady growth for your business is not rocket science. It boils down to a few essential components. A solid plan A narrow focus Consistent business development activities Accountability Tracking the data When creating your marketing plan, start small. Hone in on a niche or an area of expertise. Don’t try to conquer
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11 months ago, I had a bad skiing accident where I fell on my head and had a severe neck injury. Luckily, I was wearing a helmet, or I honestly don’t think I’d be here today. Fortunately for me, my injuries were soft tissue injuries which though a pain (literally) would not be something that
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